Alexander Pereira

- Managed 30 people across 5 teams (Customer Service, Data, Social Listening), overseeing recruitment, training, mentorship, quality audits, and implementing Scrum methodologies. - Developed Brand Personas, CRM automations (NLP), and strategic dashboards (Buzzmonitor, Power BI) focused on KPIs, intelligence analysis, and insights. - Led data analysis initiatives for national projects, including 5.5 million comments and 22 million views on Record TV’s social media. Clients: C&A, Mitsubishi, Suzuki.

- Prepared daily, weekly, and monthly strategic reports and customized dashboards using Buzzmonitor, Sprinklr, and Power BI. - Led content trend analysis and insights extraction for social media strategy, using advanced features and NLP automation. - Analyzed 500,000 messages daily during Brazil’s covid-19 health crisis, utilizing Python for data extraction. Clients: Walmart and White Martins.

- Analyzed data and monitored campaigns to provide personalized service and identify opportunities. - Coordinated communication with the contractor’s second service level (N2) for case submission, issue resolution, and lead generation in Highrise. - Managed internal content and location alignment, achieving five times the monthly productivity average and an exceptional 110% target attainment in the last semester. Client: Renault.

- Managed telephone service and customer database, including recording information for debt settlement and new acquisitions. - Assisted in preparing reports and presenting results for the sales team, achieving the best daily financial goal six times and over 1,500 financial resolutions monthly. - Conducted content research and provided support for technical issues in spreadsheets, customer acquisition software, and connection tools. Clients: Sem Parar Pedágios, Sem Parar Empresas.

The specialization provided professional training with digital data analysis techniques and tools, enabling efficient data exploration and analysis. This made it possible to understand how to generate valuable insights for decision-making and meet the growing demand in data-driven organizations.

The Bachelor’s degree with an emphasis on Advertising and Propaganda equipped me to create engaging campaigns that blend dreams, needs, and emotions. Through courses in communication history, creative techniques, creative economy, and practical experience in radio, TV, and photography labs, I developed skills in business, promotion, sales, and segmented communication.