Alexandra Wudel

Experienced in working with major international brands Proven experience in ATL and BTL communication development & implementation Proven track record in building brands & delivering sales growth through retail channels Project management & cross-functional team working Market knowledge of the German, UK and French FMCG market

• Führung internationaler Projektteams in Zusammenarbeit mit externen Stakeholdern sowie Agenturen • Betreuung von Praktikanten und Auszubildenden • Konzeption und Erstellung von B2B&B2C Marken- und Kommunikationsstrategien (Oreo, Milka, uvm) • Durchführung und Optimierung integrierter Kampagnen • Key Account Management (Mondeléz, Ferrero, Fox) • Online Marketing Expert

In 2014, I started as a Trainee at CSM Bakery Solutions linked with a study at the Nordakademie University. In this time, I worked in several departments within CSM as Marketing & Sales, Finance, Research & Development, Information Technology, Procurement and Supply Chain. Next to daily business activities, I especially supported and managed strategic and operational projects. To complete my studies and gain the Bachelor of Science Degree, I wrote my Bachelor Thesis within the product management of CSM.

- Content Marketing - Word Press - SEO

Financial Management, Operations and Project Management, Sales Management, Integrated Marketing Communications

Schwerpunkt: Marketing; Thema der Bachelorarbeit: Konzept zur Produktlinienerweiterung der Baker&Baker myMuffin Range im deutschen Food Service Markt (Note: 1,0)