Alicia Clariana Gortázar

•Run commercial diagnostics to determine business feasibility, and in a second stage potential growth •Design and implementation of action plans to achieve the goals established with the customer as a result of the diagnostic

•Managed prospects to gain new customers: developed custom proposals for direct clients, funds and private equity firms. Handled negotiations of terms and conditions, payments, calendar and team assignment •Developed strategic projects with direct impact on business models: growth strategies, customer segmentations, brand positioning… •Run diagnostics and optimized commercial frameworks: distribution channels, sales force, sales procedures, targeted customer acquisition, shopping experience…

Developed and implemented a Marketing plan aimed at increasing online sales

•Led successful multi-national teams in several projects with flexible schedules, guaranteeing demanding service levels and delivering results above expectations •Achieved cultural and operational integration of two merged organizations, designing, planning and managing a complete training program for more than 3000 people simultaneously. Responsible for all logistics, training, budget and quality assessment •Designed a new user segmentation policy to enhance the performance of several internal processes

International Exchange program at The Johnson School at Cornell University (NY, US)