Alina Koch Lawrence

• Advise production team on international localization projects, advertising and marketing strategies for educational products • Support the launch of German concepts into the American market and vice versa • Translate, proofread, approve documents for educational TV shows and interactive media • Develop appropriate language for scripts and advertising & marketing materials • Recommend adjustments to assure elimination of cross-cultural discrepancies

Course: "The Social, Political and Ethical Environment of Business" • develop lesson plan, teach, mentor and grade academic work of 80 students/semeste

• Conduct in-depth climate policy analysis of cities’ procurement strategies to reduce GHG emissions • Evaluate GHG-intense municipal procurement categories, including energy efficiency, transport, built environment, waste management • Source and examine quantitative and qualitative data to develop a comprehensive report for publication

Project: "Policy Analysis of Renewable Energy in Cities." Content: Autonomous policy analysis of 6 global cities (across Europe, North America, Asia, Africa, and Latin America) on renewable energy strategies in the context of climate change mitigation. I conducted expert interviews across sectors (mayors, CEOs, policy makers, etc) for in-depth analysis. Collaboration and coordination with other multilateral organizations, including IEA, World Future Council, REN21, UNDP, ICLEI, UNHABITAT. As part of ur

• Co‐managed the regulatory affairs office, support vice president and case managers • Researched energy policy issues, prepared and presented the results • Ensured company compliance with strict government standards, lobbying guidelines, and deadlines • Coordinated communication with the CA Public Utilities Commission and other utilities • Planned, budgeted and executed events with utilities, government agencies, non‐profit organizations and law firms

• Brand strategy development based on Profit & Loss and Return on Investment analyses • Evaluation and execution of consumer research, promotional programs, point of sale collateral • Budget management and forecasting ($46 million p.a. marketing & advertising budget) • Cost analyses and vendor negotiations • Competitive analyses, sales trends, and ad-hoc brand performance measures • Coordination of cross functional teams to assure optimal results for the brand • Development and management of product

• Managed day to day business on key accounts (Masterfoods, PepsiCo.) • Developed media strategies and contributed to new business pitches • Coordinated media purchasing and evaluated media efficiency for TV, radio, print, online, out of home, DM • Negotiated with vendors, optimized media plans, conducted sales support measures and research

International Environmental Policy