Alisa Gron

My role here is to design and execute a comprehensive, integrated employer brand strategy, create and implement tactics to build the brand in the talent marketplace and within the organization. Meine Rolle hier ist es, eine globale, integrierte Strategie für die Employer Brand zu entwickeln und zu implementieren, sowie Taktiken zu entwickeln und umzusetzen, um die Marke auf dem Talentmarkt und innerhalb des Unternehmen aufzubauen. Join IONOS today!

My job is creating the right Employee Value Proposition and communicating it effectively via all digital channels, building a comprehensive, and effective recruitment marketing strategy, develop media activities in external and internal social networks. As a result of our teamwork, E.ON grew 53 points in Europe Social Media Ranking (PotentialPark 2019).

Copywriter and Social Media Manager _Revise, translate, and proofread advertising content _Build and execute social media strategy, content marketing _Clients: IKEA Centers Russia, LEGO, Henkel, Il Pittore, BKC-IH, Event Arena, Wonder Full, AtlasCopco, MediaJobs, Taxi-Cube, LCC "Star-Expo", Spotty

_Create editorial calendar and marketing plan _Allocate space for the text, photos, and illustrations that make up a story _Approve final versions, quality control of digital content

_Develope 1-year marketing plan _Prepare and publish newsletters and other company literature _Create the Social Media strategy and manage web-campaigns _Control of Search Engine Optimisation processes _Manage and edit web content _Recruitment and management of part-time contractors

_Work with the client and the account team to understand andorganise the client's marketing strategy _Make decisions on the best form of media for specific clients andcampaigns, including British American Tobacco, Caterpillar,GlaxoSmithKline