Alix Denois

International Word-of-Mouth Agency •Develop business & sales by prospecting new customers and retaining currents ones (Nestlé, Coca Cola, L’Oréal, Johson & Johnson, Estee Lauder,…) •Identify and analysed the needs and expectations of each brand to bring a tailor-made solution to their communication & marketing strategy

•Coordinated the implementation of a French-German structure and marketing plan •Analysed promotional operations and the products performances •Optimized the sales forecast •Carried out CRM projects – Loyalty marketin

•Executed brand activities on the German market: elaboration and implementation of marketing plans, portfolio management, pricing, promote product launches, cooperation with customer service, various projects •Participated to the communication strategy: made briefings to agencies, chose which product to highlight and promote, which visual and cover to use •Reviewed the sales forecast •Analysed competitive promotional offers and gave recommendation for improvement

•Worked on the innovation pipeline; definition, positioning, design, concept development, project development with packaging/ R&D, creative briefings •Organised/ participated to creative workshops and projects about consumer insights •Worked with the subsidiaries and provide support to their needs

•Organized the Schüco Gold Trophy 2007: location, guests, goodies...

•Sales administration of the exhibit stands on the Beauty & well-being tradeshows

Deutsch-französisches Doppeldiplom im International Business

Marketing, International Business