Alka Singh

Led UX research and service design for greenfield electric vehicle charging services, contributing to product launches across 5 international markets. Designed research strategies for public EV charging services for long-haul trucking Conducted end-to-end research for 5 greenfield products Built a cross-team research platform consolidating problem statements and actionable insights Ran 4 Design Thinking workshops to grow research literacy across the organization.

Embedded UX lead for a major US telecom enterprise (Verizon), running research and design across B2B and enterprise product lines. Led a 10-person design and research team through end-to-end digital transformation of enterprise B2B products. Delivered 20+ user research projects, translating 500+ insights into system, process, and interface improvements. Served as a core member of the Design Operations (Lean UX Center of Excellence), governing design systems, and standards across multiple Teams.

Conducted user research and designed validated workflows for fintech products in a complex regulatory environment. Identified user and stakeholder problems through collaborative discovery and structured user research. Validated designs via A/B testing and accessibility testing before development handoff. Worked with business stakeholders and developers to define product requirements and roadmaps.