Helena Boada Peiró

Defining and implementing measurement strategies that align the marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight cross-product across 50+ countries. Conducting conversion optimization consultancies, with the aim of improving efficiency in digital marketing strategies and increasing ROI.

Worldwide analysis and optimization for the EF Language Products websites: - Define Optmization and AB Testing strategy. Implementation with Adobe Test&Target. - Monthly worldwide websites data analysis with Adobe Omniture: SiteCatalyst, Adobe Omniture: Ad Hoc and Adobe Omniture: Report Builder (Microsoft Excel plug-in). - Worldwide market assitance and recommendation regarding partnerships and conversions. - Worldwide web content management and market support with Sitecore and Issuu.

University sports tournament organizer - EuroValencia and EuroIbiza: · Sponsor contact. · Participant’s accommodation and transportation. · Competition manager - Konkuri software manager.

Organizer of First LEGO League Torunaments in Spain | Operations coordinator

Development of the project to increase Bajo Lempa rate savings | Strategic Marketing Plan for the microfinance business in El Salvador

ESADE Sports is the student association that promotes and organizes sport activities in ESADE Busines School. | Responsabilities: EuroESADE Event Manager (EuroESADE is an international tournament organized by Esade Sports with 800 students participating) · Competition Responsible · University Contacts · Sponsor Contacts · Transportation and Accomodation | Diada Event Manager (Diada Esportiva is an intern tournament with 400 students from ESADE Busines School participating) | Teams Conselor

Marketing

Operations and Innovation