Alona Kalko

is on parental leave. 👶

Bis 2019, Brand Manager Hair Care (Schwarzkopf Gliss Kur, Schauma, SYOSS), Henkel AG & Co. KGaA
Munich, Germany

Fähigkeiten und Kenntnisse

ATL
BTL
Digital campaign
Creative breafing
Trade briefing
Sales briefing
Cross functional negotiation and alignment
P&L management
Pricing research and set up
MSL strategy and planning by SKU
Strategic planning
Market analysis (Nielsen)
Launches plan and execution in many Geos
Marketing budget plan and control
National promos execution
Celebrity cooperation
Local TVC shooting management
Always STATUS QUO
Handwerk

Werdegang

Berufserfahrung von Alona Kalko

  • 3 years and 2 months, Jan 2016 - Feb 2019

    Brand Manager Hair Care (Schwarzkopf Gliss Kur, Schauma, SYOSS)

    Henkel AG & Co. KGaA

    Responsibilities: -New product launches planning & control -ATL & BTL projects management (TV, Digital, National promos) -P&L management -Category budget management -Market & consumer analysis -Strategic & long-term planning participation

  • 1 year and 1 month, Jan 2015 - Jan 2016

    Junior Brand Manager Oral Care in CIS (Listerine, Metrogyl, REACH)

    Johnson & Johnson

    Responsibilities: - 4P management in 5 countries - ATL & BTL projects execution in 5 countries - Focus groups implementation - New product launches planning in 9 countries - Strategic planning for all Oral care in CIS

  • 1 year and 5 months, Sep 2013 - Jan 2015

    Assistant Brand Manager (Gastro Health OTC: Motilium & Imodium)

    Johnson & Johnson

    Responsibilities: -ATL projects execution (TV, OOH, print, digital) -Coordination with finance & sales on long-term planning -Reports preparation for global meetings -Budget tracking - Brand performance analysis (store checks + BC\Nielsen)

  • 7 months, Mar 2013 - Sep 2013

    Brand Intern Rothmans

    British American Tobacco

    Responsibilities: -Creation & support of Rothmans event platform in HoReCa -Events management in Key Cities -Brand performance analysis

  • 10 months, Jun 2012 - Mar 2013

    Marketing & Trade marketing Assistant

    Lactalis

    Responsibilities: -Documental workflow support -Control & provision of POSM presence in key cities

Ausbildung von Alona Kalko

  • 1 year and 9 months, Sep 2010 - May 2012

    Marketing

    University of Nice Sophia Antipolis

    Brand Management Marketing Research and Commerce Marketing Strategy Marketing business cases in FMCG and Luxury

Sprachen

  • English

    C1 (Fließend)

  • French

    C1 (Fließend)

  • Russian

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    B1-B2 (Gute Kenntnisse)

  • Spanish

    B1-B2 (Gute Kenntnisse)

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