Dilara ADAYLAR

•Building up the commercial & communication strategy for EUAZ region •Coordinating cross-functional work across commercial, 4P, creative, digital& data strategy, web, media& ecommerce, PR, and retail to ensure cohesive consumer experiencefor 33 countries within the region •Creating communication assets & toolkits for the region •Managing digital & data strategy within EUANZ region

•Led local executions of global 360° IMC plans for Finish joint campaigns with such as BSH group, Electrolux, Beko, Midea •Managed and tracked campaign deliverables, budgets, and timelines across internal stakeholders and external agencies. •Drove traffic generation and nurturing strategies across web, SEO/SEA, CRM, and display to improve consumer experience & conversion •Consulting local teams to ensure delivery of media efficiency & sales uplift both for Reckitt &the partners

•Managing data driven digital media / marketing including adtech & martech projects as a part of 360°integrated media strategy •Local campaign executions & driving media efficiency •Campaign tracking & budget management •Creating 1P & 2P data pool & data driven marketing strategy for 7 brands •Audience segmentation & content strategy from scratch; and managing the eCRM operations

•Creating & executing 360°communication & media strategies based on audience insights–focused on digital transformation across Afro-Eurasia Region for Colgate-Palmolive brands. •Consumer journey mapping •Managing client & agency relationships; as well as the projects with different parties such as IT & creative, PR, media agencies for 29 countries in the region. •Regional media efficiency tracking

•Enhancing achievable consumer insights by applying data strategies & new technologies for client brands’ marketing & media strategies •Led media projects for Coca Cola, P&G, PMI, Eczacıbası, Iş Bank, adidas, Groupe Seb

Clients: Beiersdorf - NIVEA, MasterCard, adidas, Eczacıbaşı Holding, Kellogg’s, Burberry, Mattel, TOTAL