Amra Kramo-Caluk
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Amra Kramo-Caluk
- Current 2 years and 8 months, since Oct 2023
Product Owner for IT Projects (Smart City/Mobility)
LSBG - DigiLab
Development of the product vision and clarification of user requirements; building the product backlog; stakeholder management; creation of user journeys. Central interface between program/project management, software architecture, and engineering teams. Engagement in the internal PO community, e.g. on the topic of user engagement.
- Current 9 years and 8 months, since Oct 2016
Lecturer - Brand Strategy
Brand University of Applied Sciences
Development and delivery of business courses to the latest market trends. Supervision of 100+ students from 12 countries, iterative development of industry-oriented team projects. Member of the research committee. Focus areas: Strategic Brand Communication, Business Metrics/KPIs, Market Research, Business Model Canvas.
- 2 years and 5 months, Jan 2016 - May 2018
Teaching / Research Fellow, Project Management
Technische Universität Hamburg
Organization and management of various projects and workshops at the Institute for HR, e.g. collaboration with Accenture and XING; established a partnership with the Engineering University of Waterloo, Canada. Focus areas: Project Management, Organizational Design, Corporate Finance.
- 6 years and 11 months, Nov 2006 - Sep 2013
Senior Teaching and Research Assistant
School of Economics and Business Sarajevo
Conception, management of marketing courses. Introduction and implementation of an e-Learning (Digitalization). Strategic consulting for the city of Sarajevo. Focus areas: Strategic Marketing, Market Research, Small Business Marketing. Collaboration and mentoring by Dr. Kent Monroe (University of Richmond, USA), a globally renowned expert in pricing, on the topic of "Value-Based Pricing."
- 6 months, Sep 2006 - Feb 2007
Customer Insights Specialist
"Valicon" Marketing Consulting and Research
Led qualitative research, organized and moderated focus groups and in-depth interviews, coordinated mystery shopping projects in FMCG, banking and petrol industry
- 8 months, Sep 2005 - Apr 2006
PR Assistant
Mediacentar Sarajevo
Organization of press conferences, book and film promotions. Website management. Creation of press kits and press releases.
- 6 months, Jul 2004 - Dec 2004
Project Manager
World University Service (WUS) Austria, Sarajevo Office
Balkan Case Challenge project: project planning, fundraising, coordinating different teams, organising, implementing and reporting
- 3 months, May 2004 - Jul 2004
Marketing Intern
Marden-Kane Inc Chicago
Managing the sweepstakes and loyalty programs for the FMCG clients
- 6 months, Jan 2003 - Jun 2003
Project Manager
World University Service (WUS) Austria, Sarajevo Office
Balkan Case Challenge project: project planning, fundraising, coordinating different teams, organising, implementing and reporting
Ausbildung von Amra Kramo-Caluk
- 5 months, Jan 2010 - May 2010
Visiting Scholar, Pricing
University of Richmond, USA
Enrolled in Price Management, Market Research and Statistics courses, gave lectures, conducted research (consumer behavior, brand perception and price psychology)
- 2 years and 10 months, Jan 2008 - Oct 2010
Business Administration
University of Zagreb, Faculty of Economics and Business
MBA
- 10 months, Aug 2003 - May 2004
Marketing, Management
Univeristy of Mississippi, USA
Non-Degree Program
- 6 years, Oct 2000 - Sep 2006
Marketing
University of Sarajevo, School of Economics and Business
Sprachen
English
C1 (Fließend)
French
B1-B2 (Gute Kenntnisse)
German
C1 (Fließend)
Bosnian
Croatian
Serbian
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