Ana Cristina Reis André

Angestellt, Head of Corporate Communications, Offerwise
Bis 2011, Marketing Management, Puc Minas
Belo Horizonte, Brazil

Fähigkeiten und Kenntnisse

Marketing strategy
brand management
strategic planning
positioning
product launch
product development
identity
multichannel marketing
media planning
project management
event management
web development
Brazil
Germany
EMEA
English
Portuguese
Spanish
Italian
German
Musical Instruments
Calculators
Semiconductors
Education Technology
Watches
Forecasting
Purchasing
product management
watches
jewellery
Produktmanagement
jewelry
Clock and watch industry
Consumer goods
Luxury Goods
Fashion Industry
Market Research

Werdegang

Berufserfahrung von Ana Cristina Reis André

  • Current 4 years and 11 months, since Jul 2021

    Head of Corporate Communications

    Offerwise

    Drive and support internal and external communications initiatives. Craft the messaging for marketing and sales materials (case studies, product tours, brochures, sales presentations, support chat, etc.). Offerwise offers end-to-end research services, the most sophisticated platforms on the market, and the largest panel in Latin America, with over 15 million respondents across 20 countries.

  • 3 years and 3 months, Sep 2013 - Nov 2016

    Brand Manager (Guess Watches)

    Seculus da Amazonia

    Responsible for developing and implementing the brand strategy of Guess Watches in Brazil, managing stakeholders and cross-functional teams. GUESS is a global lifestyle brand with a full range of denim, apparel and accessories offered in over 80 countries around the world.

  • 5 years and 1 month, Jul 2010 - Jul 2015

    Marketing Consultant

    Bogamex

    Responsible for brand and product development for clients in Brazil and China, including motorcycle parts, artistic confectionery, Bed and Bath, audio equipment, musical instruments, industrial valves, furniture and food. Bogamex is an international trade & development company based in Belo Horizonte.

  • 1 year, Mar 2009 - Feb 2010

    Marketing Communications Intern

    Texas Instruments Deutschland GmbH

    Supporting the EMEA Marketing/Sales Communication Managers in all communication activities: Product Launch Campaigns; Localization of the English campaign material delivered by headquarters; Production of marketing material like POS material, brochures, online banners, surveys, E-Mail, internet content and product sheets; Monitoring competitive analysis; Preparation of presentations; Online Social Media Analysis; Cooperation with agencies; Event Management.

  • 3 years, Apr 2004 - Mar 2007

    Product Designer

    Michael Importação e Exportação Ltda.

    Responsible for product development (musical instruments and accessories) and launch campaigns.

Ausbildung von Ana Cristina Reis André

  • 3 years and 3 months, Jan 2008 - Mar 2011

    Marketing Management

    Puc Minas

  • 2000 - 2004

    Industrial Design

    UEMG

Sprachen

  • Portuguese

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    B1-B2 (Gute Kenntnisse)

  • English

    C1 (Fließend)

  • Spanish

    C1 (Fließend)

  • Italian

    B1-B2 (Gute Kenntnisse)

  • Chinese

    A1-A2 (Grundkenntnisse)

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