Ana Lucía Castillo Amorocho

 Support of diplomatic activities in order to position Latin America in Japan.  Support of diplomatic activities in order to position Colombian Embassy among other Embassies.  Network building for PR Latin connections.

• Design and coordination for the internal communication strategies for: Abbott Pharmaceuticals, Ramo, Kimberly Clark Andean Zone. • Marketing strategy development for the positioning of brands and/or services for: CAT International, Merrell, Sebago, Hush Puppies, Pernod Ricard and Cinascar (Cars Industry) • Digital Media and PR strategy development for the positioning of brands and/or services for: Abbott , Panasonic, Merrell , World Vision, National Coffee Federation Tokyo.

o Creation, development and coordination of the Internal Communications Plan in order to generate an effective communication. o Alignment of the External Communications strategy as a way of strengthening the company’s corporative reputation. o Coordination of com - marketing strategies for the brand strengthening (Huggies, Poise, Kleenex, Scott, Kotex). o Coordination of the PR strategy in order to develop loyalty in institutional stakeholders and motivate the consumer’s intention of purchase.

Coordination of internal communications in Colombia for Sanofi, Winthro.p (Generics division) and Sanofi Pasteur (Vaccine division). Creation and execution of the Communications Plan for Sanofi Pasteur Andean Region. Creation, development and implementing of the external communication strategies as a way of strengthening the company’s corporative reputation and products positioning divulgation with Marketing and Medical Direction within all the stakeholders.

- Director of regional accounts in a communications portfolio for Microsoft, Masterfoods and GlaxoSmithKline for Andean region. - Development of press material, placement and launching product strategies along with the Marketing areas for pharmaceutical accounts such as J&J, GSK, Pfizer, and strategic communications for Unilever, Legis, Sab Miller, Masterfoods, Sony Ericsson y Microsoft for Andean Region. • Market investigation and development of competency analysis for the pharmaceutical sector.

• Coordination of every internal communication process and tool. • Creation and development of strategies for the organizational culture plan along with the Human Resources team. • Coordination of the new corporative image project and renovation of the fleet. • Support to the Communications Management in all external communication processes, such as CEO image, lobby, massive media, and RSE program.

• Support to HR in the planning, development and execution of all the internal communication processes and tools. • Development of strategies for the internal strengthening of brands and/or products with Marketing, Pharma and Consumption, such as Aquafresh, Dolex and Scott.

Leadership and coaching Empowerment GMPB Technique Accountability Financial Business KOL´s

Strategic Planning Leadership and coaching Productivity and results achievement KOL´s Productivity and Efficacy theories

Marketing Management Digital Marketing Leadership skills Administration basics Business Development

Internal Communication strategies Climate and culture External Communication strategies Public Relations (mass media, b2b, 1:1, Crisis Management, Media Training, lobby) Image and reputation Digital social media Image Design Writting skills