Ana Maria Zumsteg

Responsible for orchestrating the implementation of a global customer loyalty program centered on the intersection between net promoter score’s driver (NPS) trends, revenue growth, and the lifetime value of a customer. Manage global budgets obtaining significant discounts on a year on year basis. Coordinated global improvement programs leading to statistical reliable increase in customer satisfaction scores, product density and loyalty.

Led the creation of policies and training to streamline Zurich’s sponsorship investment portfolio, including a robust sponsorship audit. Employed decisive judgment to formulate best practices for acquiring sponsorships that fit Zurich Insurance’s brand and objectives. Supplied guidelines on connecting with target audiences and assessing potential risks and benefits. Delivered multi-platform tools to aid in the identification of partnerships and support activation plans.

Spearheaded the creation of an international marketing planning process including determining quarterly goals and merging marketing and operational functions. Evaluated marketing plans and performance reviews to identify measures to meet the increased demands for higher efficiency, better processes, and quicker execution.

Presided over marketing operations throughout units across emerging markets including 12 countries in Latin America, the Asia Pacific, and South Africa. Guided end-to-end marketing optimization by formulating marketing strategy, developing key performance indicators, identifying best practices, and aligning marketing budgets to business objectives.

Responsible for creating and leading a brand aligned, business driven, and world class events strategy globally. Successfully orchestrating a global audit of events, defining brand standards, developing and deploying training modules and creating a Zurich specific ROI methodology reverting on considerable savings and increase in business outcomes.