Ana-Marija Petričević-Liović

As a part of the Global Brand Partnerships team and reporting directly to the Global Brand Partnerships Manager, my core responsibilities include: - devising and building the long-term brand partnerships program: defining program objectives, strategies and KPI measurement - overseeing all influencer partnerships, including budget management, contract negotiations, agent relationships, briefs and integration into media, marketing programs and content - event management

As a part of the Global communications team working across all EMEA markets as well as the US/CA/AU, my responsibilities included: - digital marketing campaigns - digital influencers marketing - bloggers and KOLs acquisition - online reputation management - social media strategy and implementation - content creation - prospecting and reporting