Adriana Krämer

- Conducted a comprehensive audit of global customer communication touchpoints across multiple markets, identifying gaps and inconsistencies in user journeys. - Managed large-scale content analysis to develop and present a structured improvement plan to enhance content consistency.

- Created timely and relevant editorial content for Fairtrade International’s websites and social media channels. - Coordinated, developed, and managed Fairtrade International’s social media presence and led the development and implementation of a multi-channel digital strategy. - Developed short- and long-term plans and budgets for digital programs and activities, monitored progress, and evaluated performance. - Contributed to the implementation and achievement of the communication plan.

Developed an EMEA-focused localization and content strategy to strengthen brand relevance across key markets (DACH/Benelux/UK).

- Developed, executed, and optimized digital campaigns from conception to launch. - Worked cross-departmentally to align campaign strategies and goals across the Kendall Miles brand. - Provided ongoing actionable insights and reporting that defined, measured, and evaluated paid media KPI’s. - Drove revenue through the implementation of Pinterest as a sales channel.

- Developed and launched a lead-nurturing email campaign using Pardot, increasing open rates by 10%. - Supported a new webinar series launch that generated 520 new qualified leads. - Developed and implemented an SEO improvement plan, improving search rankings from pages 5–7 to pages 1–2 and boosting CTR by 15%.

- Re-branded, implemented, and managed multi-channel B2C marketing strategy, with a focus on achieving inbound leads and building brand voice. - Developed and implemented a full-funnel social strategy across Pinterest, Instagram, Twitter, and Facebook, as well as managing all paid social ads. - Curated and developed all creative content and branded marketing materials to distribute across all channels, events, and directly to customers.

- Coordinated and successfully executed trade show events from start to finish for the sales team to attend/exhibit and managed CRM. - Created branded and promotional marketing assets for social media channels, conferences, and events. - Created and executed monthly newsletters for prospects and customers that aligned with the email marketing strategy.

- Collaborated closely with the WVUA-23 news team to proofread and write news articles for my Multimedia Journalism class - Edited stories weekly into AP format for the WVUA-23 website - Developed strong interpersonal and business communication skills by working cross-departmentally with different job functions on the news team

I graduated a semester early in Dec. 2018 with a BA in Communication and Media Studies and a minor in Journalism.