Anastasia Paul

Building the client services function from the ground up to strengthen partnerships with our institutions worldwide. Acting as a strategic advisor, aligning business objectives with tailored solutions to drive growth and operational excellence. Leading a team to optimize service delivery, enhance collaboration, and create scalable processes that ensure long-term success for our institutions.

Orthodontic Aligners Manufacturing company - Developed Eurokappa's strategic positioning and corporate brand management in Russia, enhancing market presence and share, reaching the #3 market position in 2023 within one year (up from #6 in 2022) in the clear aligners segment - Drove strategic marketing campaigns that elevated brand awareness from 15% to 65% within the target audience - Led educational programs for 10,000+ medical professionals, boosting Eurokappa product adoption by 70%

KEY COMPENTENCIES • Expert experience in communications and PR 15+ years; • Development and implementation of PR-strategy; expertise in modern PR-technologies • Creation and support of information flow in Mass Media; • Organization of various scale events • Planning and budgeting of marketing communication activities; • Deep knowledge of pharmaceutical legislation for Mass Media and Advertising; • Strong people management skills

Creation and implementation of a long-term strategy of brand development in Russia and CIS in accordance with global and regional leadership, including TV and online brand promotion. Customer loyalty and brand awareness research. Creation of an idea and concept of internal communications from scratch (jointly with HR) Corporate web-site audit and review Corporate Social Responsibility – strategy and realization in Russia

• Strategy of internal and external communications of the company • Marketing communications (including product PR and PR of the Takeda brand) and digital communications • Development of an updated CSR program • Digital transformation: full audit and updating of all online resources and company activities, creation of unified platforms, launch of an MCM project; • Reorganized internal communications - focusing on interaction with top managers, on-the-job training, self-development; HR brand support