Anastasia Paul

KEY COMPENTENCIES • Expert experience in communications and PR 15+ years; • Development and implementation of PR-strategy; expertise in modern PR-technologies • Creation and support of information flow in Mass Media; • Organization of various scale events • Planning and budgeting of marketing communication activities; • Deep knowledge of pharmaceutical legislation for Mass Media and Advertising; • Strong people management skills

Creation and implementation of a long-term strategy of brand development in Russia and CIS in accordance with global and regional leadership, including TV and online brand promotion. Customer loyalty and brand awareness research. Creation of an idea and concept of internal communications from scratch (jointly with HR) Corporate web-site audit and review Corporate Social Responsibility – strategy and realization in Russia

• Strategy of internal and external communications of the company • Marketing communications (including product PR and PR of the Takeda brand) and digital communications • Development of an updated CSR program • Digital transformation: full audit and updating of all online resources and company activities, creation of unified platforms, launch of an MCM project; • Reorganized internal communications - focusing on interaction with top managers, on-the-job training, self-development; HR brand support