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Andrea Berberich

is working from home. 🏡

Angestellt, Digital & Integrated Mktg., Head of Enterprise SEO & Web Analytics, Agilent Technologies

Abschluss: Certificate, Drury University

Rosenheim, Deutschland

Skills

Leadership development
Communication
Corporate Communications
leadership skills
Team leadership
Digital-Marketing
Digital strategy
Digital marketing
Digital Communications
Content marketing
Communication skills
SEO Content
Search Engine Optimization (SEO)
Copy editing
Copywriting
SEO
Localization and Translation
SEM
CMS Implementation
Web Program Management
Social Media Marketing
SEO Platform
HTML
TeamSite
Fatwire
Adobe Experience Management
Social Media
Webtrends
Google Analytics
Web Analytics
KEYWORD ANALYSIS
Online Marketing
E-Commerce
Web
Customer Experience Management
Customer Experience Design

Timeline

Professional experience for Andrea Berberich

  • Current , since Aug 2017

    Digital & Integrated Mktg., Head of Enterprise SEO & Web Analytics

    Agilent Technologies

    Overseeing all aspects of Web Presence, Digital Reputation, and Web Operations, Digital Marketing Activities & User Engagement, Analytics, Social Media Channels with the emphasis on Digital Best Practice - SEO.

  • 2 years and 2 months, Jul 2015 - Aug 2017

    Digital Marketing & Digital Integration, Head of Enterprise SEO & Analytics

    Flex

    Led and managed all aspects of Web Presence & SEO Operations and Digital Reputation. Worked closely with Brand, Social Media, PR, HR, & the Blog team to ensure usage of Flex's Corporate Primary Keyword Phrases (PKP) in internal & external communications globally.

  • 1 year and 3 months, May 2014 - Jul 2015

    Digital Marketing, Engagement, and Analytics

    Stanford Health Care

    Coordinate and implement programs to enhance web-presence of organization through skillfully managing end-to-end SEO data assessment, program planning, and system implementation to ensure strong program development in Digital Marketing and Engagement.

  • 10 months, Aug 2013 - May 2014

    Head of Enterprise SEO (FT-Contract)

    VMware

    Played an integral part in driving innovation and implementation of business-critical SEO improvement to VMware.com, communities.vmware.com, and store.vmware.com. Oversaw and performed ad-hoc SEO audits for all vmware.com websites, navigated Digital Best Practice within the content and the web operations team.

  • 1 year and 5 months, Apr 2012 - Aug 2013

    Sr. SEO/Search, Google & Adobe Analytics Specialist (FT-Contract)

    Cisco

    Recommend SEO/SEARCH strategies and best practice to Cisco business units (BUs) such as Collaboration, TelePresence, Data Center, Video, Security, Wireless, and Borderless Network for companywide marketing campaigns and website updates. Selected Contributions: Improve overall PageRank for Cisco domain by recommending basic SEO strategies and training web personnel and content contributors in SEO best practice to “think SEO” when creating marketing strategies and updating content.

  • 1 year and 11 months, Jun 2010 - Apr 2012

    Language Expert & Google Quality Analyst (FT-Contract)

    Google Inc.

    Integral in driving innovation and implementation of business-critical quality improvements to Google Maps during this contracted engagement. Hold full accountability for constructing sound decisions related to overall accuracy of data; analyze and identify patterns within data. Collaborate with Maps Engineering team to troubleshoot proprietary Google Map tools.

  • 3 years and 3 months, Jan 2005 - Mar 2008

    Head of Digital, Integrated Mktg., Enterprise SEO/Search, SEM & Analytics

    Broadcom Corporation

    (formerly Avago Technologies) Held full accountability for diverse online marketing activities, including managing websites, marketing program launches, site upgrades, and improvements; planned and coordinated all project phases, ensuring timely completion of deliverables. Administered online marketing budget. Facilitated status report meetings with stakeholders located throughout various departments. Compiled and evaluated key web analytics; managed Search Engine Optimization (SEO)

  • 5 years and 10 months, Mar 1999 - Dec 2004

    Sr. Digital Marketing, Integrated Marketing & Project Lead

    Intel Corp.

    (formerly Altera Corporation) Managed project planning, monitored schedules, and ensured on-time completion of deliverables. Coordinated content management workflows and product releases in collaboration with content owners based globally throughout the US, UK, Japan, and China; ensured adherence to corporate design standards. Interacted extensively with diverse populations, including content owners, web producers, web programmers, editorial and technical publications personnel.

Educational background for Andrea Berberich

  • 4 months, Sep 2016 - Dec 2016

    Internet of Things (IoT)

    Stanford Continuing Studies

    This course teaches entrepreneurs and product managers how to build a new IoT business from a technology idea and how to extend an existing business into new markets.

  • 4 months, Jan 2011 - Apr 2011

    Social Media Studies

    Drury University

    This certificate program helps participants design, manage, and track social media campaigns.

  • 3 years, May 2007 - Apr 2010

    Holistic Nutrition

    Clayton College

    The mission of the MS in Holistic Nutrition degree program is to provide professional holistic nutrition and physical health recommendations from which community programming and client education can be based.

  • 1 year and 1 month, Mar 2003 - Mar 2004

    Technical writing and communication

    De Anza College

    The program is designed and delivered by fellows of the prestigious Society for Technical Communication and internationally recognized subject-matter experts.

  • 1 year and 1 month, Sep 2000 - Sep 2001

    Web Authoring & Multi-Media - Digital Marketing

    California State University-Hayward

    This program is designed to equip students with specialist skills in the use and design of digital multimedia including graphics, sound and digital movies for web-based presentation on the Internet.

  • Education

    Fachakademie fĂŒr SozialpĂ€dagogik

    Social pedagogy identifies a science branch of education, education and social-state intervention.

Languages

  • English

    Fluent

  • German

    First language

Wants

Team leadership
leadership skills
Content marketing
Content Management
Content Strategy
Tactical leadership
Corporate Communications
Digital marketing
Online Marketing
SEO-Optimierung
Search Engine Optimization (SEO)
SEO Content
Digital Communications
Integrated Marketing
Web Operations
CMS Implementations
SEM
Information architecture
Search Engine Marketing (SEM)
Search Engine Advertising
Web Program management
UX/UI Design
UX/CX Web Designs
E-Commerce
Digital strategy
Copy editing
Keyword-Optimierung
KEYWORD ANALYSIS
Keyword Analyse
Keyword Evaluation
Competitive Analysis
Social Media Marketing
social media
Localization and Translation

Interests

Research
SEO
SEARCH
Online Marketing
reading
movies
hiking
nutrition
alternative healing methods

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