Andrea Berberich

is working from home. 🏡

Angestellt, Technical SEO Platform Analyst & Analytics, Agilent Technologies
Abschluss: Certificate, Stanford University -- Continuing Studies
Rosenheim, Deutschland

Fähigkeiten und Kenntnisse

Communication
Corporate Communications
Team leadership
Digital-Marketing
Digital strategy
Digital marketing
Digital Communications
Content marketing
SEO Content
Search Engine Optimization (SEO)
Copy editing
Copywriting
SEO
Localization and Translation
SEM
CMS Implementation
Web Program Management
Social Media Marketing
SEO Platform
HTML
TeamSite
Fatwire
Adobe Experience Management
Social Media
Webtrends
Google Analytics
Web Analytics
KEYWORD ANALYSIS
Online Marketing
E-Commerce
Web
Customer Experience Management
Customer Experience Design
leadership skills
Communication skills
Technical SEO
E-Business
Technical Consulting

Werdegang

Berufserfahrung von Andrea Berberich

  • Bis heute 8 Jahre, seit Aug. 2017

    Technical SEO Platform Analyst & Analytics

    Agilent Technologies

    I oversee aspects of Agilent's Web Presence, Digital Reputation, Digital Marketing Activities, User Engagement, Enterprise SEO, Analytics, and Social Media Channels, with an emphasis on Digital Best Practices—SEO. I have basic experience with HTML5, Mobile Apps, PWA, Structured Data, JavaScript, and CSS; CMS: WCS, AEM, Drupal 7, Jive, WordPress, Google apps, etc. Platforms experiences: BrightEdge, Screaming Frog, OnCrawl, SearchMetrics, Google Apps, Atlassian Jira, Asana, Slack, GitHub, CRM & Automation

  • 2 Jahre und 2 Monate, Juli 2015 - Aug. 2017

    Digital Marketing & Digital Integration, Head of Enterprise SEO & Analytics

    Flex

    Led and managed all aspects of Web Presence & SEO Operations and Digital Reputation. Worked closely with Brand, Social Media, PR, HR, & the Blog team to ensure usage of Flex's Corporate Primary Keyword Phrases (PKP) in internal & external communications globally.

  • 1 Jahr und 3 Monate, Mai 2014 - Juli 2015

    Digital Marketing, Engagement, and Analytics

    Stanford Health Care

    Coordinate and implement programs to enhance web-presence of organization through skillfully managing end-to-end SEO data assessment, program planning, and system implementation to ensure strong program development in Digital Marketing and Engagement.

  • 10 Monate, Aug. 2013 - Mai 2014

    Head of Enterprise SEO (FT-Contract)

    VMware

    Played an integral part in driving innovation and implementation of business-critical SEO improvement to VMware.com, communities.vmware.com, and store.vmware.com. Oversaw and performed ad-hoc SEO audits for all vmware.com websites, navigated Digital Best Practice within the content and the web operations team.

  • 1 Jahr und 5 Monate, Apr. 2012 - Aug. 2013

    Sr. SEO/Search, Google & Adobe Analytics Specialist (FT-Contract)

    Cisco

    Recommend SEO/SEARCH strategies and best practice to Cisco business units (BUs) such as Collaboration, TelePresence, Data Center, Video, Security, Wireless, and Borderless Network for companywide marketing campaigns and website updates. Selected Contributions: Improve overall PageRank for Cisco domain by recommending basic SEO strategies and training web personnel and content contributors in SEO best practice to “think SEO” when creating marketing strategies and updating content.

  • 1 Jahr und 11 Monate, Juni 2010 - Apr. 2012

    Language Expert & Google Quality Analyst (FT-Contract)

    Google Inc.

    Integral in driving innovation and implementation of business-critical quality improvements to Google Maps during this contracted engagement. Hold full accountability for constructing sound decisions related to overall accuracy of data; analyze and identify patterns within data. Collaborate with Maps Engineering team to troubleshoot proprietary Google Map tools.

  • 3 Jahre und 3 Monate, Jan. 2005 - März 2008

    Head of Digital, Integrated Mktg., Enterprise SEO/Search, SEM & Analytics

    Broadcom Corporation

    (formerly Avago Technologies) Held full accountability for diverse online marketing activities, including managing websites, marketing program launches, site upgrades, and improvements; planned and coordinated all project phases, ensuring timely completion of deliverables. Administered online marketing budget. Facilitated status report meetings with stakeholders located throughout various departments. Compiled and evaluated key web analytics; managed Search Engine Optimization (SEO)

  • 5 Jahre und 10 Monate, März 1999 - Dez. 2004

    Sr. Digital Marketing, Integrated Marketing & Project Lead

    Intel Corp.

    (formerly Altera Corporation) Managed project planning, monitored schedules, and ensured on-time completion of deliverables. Coordinated content management workflows and product releases in collaboration with content owners based globally throughout the US, UK, Japan, and China; ensured adherence to corporate design standards. Interacted extensively with diverse populations, including content owners, web producers, web programmers, editorial and technical publications personnel.

Ausbildung von Andrea Berberich

  • 4 Monate, Sep. 2016 - Dez. 2016

    Internet of Things (IoT)

    Stanford Continuing Studies

    Activities and societies: Developed a business plan for an IoT Smart Pill Box.Activities and societies: Developed a business plan for an IoT Smart Pill Box. This course teaches entrepreneurs and product managers how to build a new IoT business from a technology idea and how to extend an existing business into new markets. Students will learn a new framework to design IoT products, create value from IoT data, and scale IoT businesses successfully.

  • 5 Monate, Jan. 2016 - Mai 2016

    Business with the Internet of Things (IoT)

    Stanford University -- Continuing Studies

    Activities and societies: Developed a business plan for an IoT Smart Pill Box.Activities and societies: Developed a business plan for an IoT Smart Pill Box. This course teaches entrepreneurs and product managers how to build a new IoT business from a technology idea and extend an existing business into new markets. Students will learn a new framework for designing IoT products, creating value from IoT data, and scaling IoT businesses successfully.

  • 3 Jahre, Mai 2007 - Apr. 2010

    Holistic Nutrition

    Clayton College

    The mission of the MS in Holistic Nutrition degree program is to provide professional holistic nutrition and physical health recommendations from which community programming and client education can be based.

  • 1 Jahr und 1 Monat, März 2003 - März 2004

    Technical writing and communication

    De Anza College

    The program is designed and delivered by fellows of the prestigious Society for Technical Communication and internationally recognized subject-matter experts.

  • 1 Jahr und 1 Monat, Sep. 2000 - Sep. 2001

    Web Authoring & Multi-Media - Digital Marketing

    California State University-Hayward

    This program is designed to equip students with specialist skills in the use and design of digital multimedia including graphics, sound and digital movies for web-based presentation on the Internet.

  • 2 Jahre und 11 Monate, Sep. 1980 - Juli 1983

    Sozialpädagogik and Education

    Fachakademie für Sozialpädagogik

    Social pedagogy identifies a science branch of education, education and social-state intervention.

Sprachen

  • Englisch

    Fließend

  • Deutsch

    Muttersprache

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