Ing. Vladimir Ceric

Team-member of a corporate marketing department, in charge of marketing communications activities, such as CRM initiatives, email marketing, media relations, content marketing, content amplification using social media ads, and other marcom activities, including cooperation and coordination with product marketing, channel marketing, and lead generation.

A content marketing consultant and executive, focused on delivering services to technology companies, including development of marketing and communication plans, content creation (editorials, case studies, brochures, presentations, videos…), and content distribution through traditional and online media, including social networks; services also included digital production project management, information design and production of complete Web sites and applications.

Executed marketing communications, PR and internal communication activities for the local Siemens subsidiary in Serbia, including: creation and distribution of press releases and internal newsletters, development of executive briefs and talking points, management of external agencies (design, print, Web, video), organizing corporate events, creating and editing content for local Internet and Intranet sites, acquisition and distribution of promotional materials.

Engaged in various PR, CSR and marcom activities of the local Microsoft subsidiary in Serbia, including: creation and distribution of press releases, pitch documents and internal briefings, building and maintaining media relations with mainstream and specialized media, press clipping monitoring, analyzing and reporting, assisting in creation of annual PR plans, organizing press conferences and other events, adapting and localizing of marketing collaterals, management of external vendors (video, Web).

Established technology writer, with over 300 published articles in PC, the most respected IT magazine in Serbia; topics ranged from news, event coverage, interviews, hardware and software product reviews, to complex, comprehensive reviews and roundups of IT products and solutions. Full-time Executive Editor of PC magazine 2004-2006.

Covered 17 teaching modules, including crisis communication, media relations, event management, identity and reputation management, internal PR, corporate social responsibility and corporate communications.

Graduated at the division for Urban and Road Traffic and Transport in November 2006, with a 7.5 average grade, and received a Bachelor of Science degree.