Andrea Hesler

Andrea manages and maintains Bitwala's online presence and is responsible for marketing campaigns, advertisements, conducting marketing researches, testing, copywriting for the company website, marketing emails, press releases, blogs, customer surveys, weekly and monthly external newsletters among others to organizing and handling media monitoring along with creating and maintaining several media and marketing-related content or templates used by the company as part of her daily tasks.

Andrea trained, monitored and managed a team of fifteen PR Managers across twenty countries in Africa, Asia, Latin America and the Middle East, providing hands-on support in surveys, researches, and analyses. She was responsible for weekly and monthly internal & external reports and authored Carmudi’s “The Booming Auto Industry in Emerging Markets” white paper and the “Auto Financing in Emerging Markets” white paper which received over 500 publications in global media.

Andrea prepared press releases for global media and translations of several types of documents for the Indonesian market. Andrea organised and handled weekly progress reports from local PR managers and monthly global division performance reports. She also provided hands-on support for local PR managers in 20 countries across Asia, Africa, Latin America, and the Middle East to achieve targets and goals.

During this internship, Andrea worked in the Tech division, Andrea translated documents which included articles, interviews, letters, etc. from Bahasa Indonesia to English and vice versa. Andrea also prepared press kits, product review kits, media lists, media monitoring articles and clippings. Making competitor analysis reports were also part of her tasks during her internship.