Andrea Springer-Ferazin

- Key account management and first point of contact for operational inquiries - Campaign planning and alignment of all involved stakeholders - Data analysis and reporting as well as KPI monitoring - Prevention and detection of affiliate fraud as well as sharing of expert knowledge - Training and mentoring of new colleagues Leading role in the conceptualization and setup of the following new affiliate programs: 1. Zalon by Zalando (DE) 2. mint&berry (zLabels, DE) 3. KICKZ.com (DACH)

Master Thesis: "The Impact of Corporate Culture versus National Culture on Employee Engagement: Case Study of an American Enterprise in Japan"

Bachelor Thesis: "International Differences in Marketing Communications of Logistics Service Providers at the Example of UPS in the USA and China" Career Track: "Global Marketing"