Andrea Villani

Market Logic provides the platform for the CMO and VP Insights to truly become a consumer centric organisation. We enable companies to bring all their unstructured and structured consumer, competitor and market data together for knowledge building – and use cognitive computing to bring the right information at the right time to the marketing community.

Affinnova (now a Nielsen business) was a SaaS marketing technology company enabling marketers to drive better ideas to market faster, leveraging predictive analytics and a patented technology based on evolutionary algorithms. I led business development and strategic account management on a portfolio of key clients in Europe, leading to the Nielsen acquisition in 2014.

Kadence is a full service research agency providing actionable intelligence to global companies. As an Account Director, I managed teams working on NPD and go-to-market strategy, forecasting, segmentation, pricing and portfolio management, mixed quant/qual research.

The Nielsen Innovation Practice helps manufacturers launch successful innovations faster, more effectively and more consistently. I managed teams running consulting and market sizing projects for global FMCG and Telecom clients.

Before Philips sold its audio and video business, I worked in the TV/DVD BU out of the Italian office. I was tasked to run effectiveness analysis on promotional activities and working with the sales team to optimize stock rotation in our top retailer chains.