Andrea Zugno

Global Product Innovations and Portfolio Manager for flexible LED modules (FLEX), responsible for global roadmap strategy and execution. I lead product lifecycle management, market-driven innovation, and cross-functional coordination (Marketing, R&D, Production, Sales) to deliver architectural lighting solutions. I actively contribute to segment strategies (Architectural, Residential & Retail) and identify new portfolio opportunities.

Product Portfolio Manager at AMS OSRAM for the LINEAR and FLEX systems business. Responsible for creating and managing the roadmap, development, and execution of the FLEX product portfolio across the EMEA region, through strategic, market-driven decisions and competitive analysis. I work in close coordination with cross-functional departments including Marketing & Communications, R&D, Manufacturing, Quality, and Sales.

By analyzing consumer needs, current market trends, and competitor offerings, I coordinate the various stages of product development across different company departments. I work closely with design, production, marketing, and sales teams to drive product development. Specifically, I oversee all processes within the product lifecycle, including product research, market analysis, competitive benchmarking, positioning, and development.

Market positioning analysis of the brand through go-to-market strategies and action plans. Development and coordination of creative initiatives to drive product demand. Monitoring of market trends through research on key target markets and competitor analysis. Oversight of marketing and advertising activities to ensure alignment with the overall product line strategy.

Coordination of all activities related to the launch and sales of a product or product line. Planning and development of marketing strategies in alignment with management. Oversight of marketing actions including catalogues, brochures, web content, multimedia, contact databases, marketing budgets, supplier relations, development of management tools, event planning, and the setup of the company showroom.

Lighting and electrical system design for residential, commercial, and industrial spaces, including presentations, lighting calculations, renderings, and photo simulations in collaboration with interior designers, engineers, and architects. Project budget analysis and management, support during installation phases, and lighting design based on client specifications with focus on safety regulations and problem-solving during the design process.