Andreas Berndorfer

Globally drive marketing plans, programs and campaigns to channel partners in order to activate, motivate and ongoing connect with the channel partners. Plan, set up and manage execution of the company’s regional channel marketing activities across the globe, together with the regional teams. Align regional activities HQ strategy, programs and priorities. Ensure efficient, productive and business oriented execution and achievement of KPIs.

Deliver marketing plans, programs and campaigns to channel partners across Europe in order to activate, motivate and ongoing connect with the channel partners together with the local offices in order to achieve regional sales targets: Plan, set up and manage execution of the company’s regional channel marketing activities across Europe. Align local activities across all European countries with HQ and EU strategy, programs and priorities.

Leading the team and driving EMEAI integrated marketing plans which embrace PR, digital marketing and channel marketing. Managing product launches and product positioning with the entire eco system in mind.

Leading a wide geopgrahically dispersed team across Europe, Middle East, Africa and India. Setting the strategy, planning and execution of various aspects of B2B marketing including digital marketing, account-based marketing, lead generation and nurturing activities as well as running large tradeshows and partner events. Setting the strategy and driving B2C retail and channel marketing activties including retail POS, category management, consumer tradeshows and digital merchandizing.

Chartered to drive WDCs consumer business. Initiated professional category management solutions at key channel partners across EMEA and delivered state of the art marketing support to e-tailers.

Responsible for leading EMEA channel marketing activities to drive a consistent strategy throughout EMEA and maximize business and brand impact through Intel’s channel partners

Responsible for building and managing the EMEA retail team to drive innovative campaigns through Intel’s covered retailers in EMEA.

Driving market segment share and product mix improvement across EMEA and lift up Intel’s key performance indicators by developing value propositions addressed at executive level

Chartered to identify and develop business opportunities for new business areas such as web appliance, set-top boxes and car infotainment systems.

Responsible for building out Intel’s networking and telecommunication infrastructure in Central Europe. Since 1995 team lead for building out Intel’s mobile data communication capabilities

Responsible for network application environment of DEC’s internal infrastructure