
Andreas Freese
Skills
Timeline
Professional experience for Andreas Freese
- Current 1 year and 10 months, since Jun 2023
Director Customer Experience (CX)
The Customization Group
Responsibility for strategic & operative - User & Customer Experience - Customer Service - Customer Relationship Management - eCommerce Management - Product Development
- Current 4 years and 10 months, since Jun 2020
eCommerce / CRM Consultant [paused]
Andreas Freese
Supporting Project A venture companies in all areas of CRM & eCommerce and user experience (B2C / B2B - several industries) e.g. - Interim management (Director Marketing / eCommerce, Head of CRM, ..) - (CRM) Strategy consulting & development - Audit of crm campaigns, organization & crm tooling/data - Channel-, campaign and customer journey management - Operational support - Customer insights (Review, NPS, surveys, feedback loops)
- Productowner of CRM Infrastructure (data processes, roll out of a third-party crm-application) - Responsibility for all international CRM activities (execution, budget & revenue) + localization - Developing internal CRM strategy - Support international sales units in customer communication - Leadership of crm team - Leadership of inter-disciplinar teams (1-20 person)
- 2 years and 2 months, May 2016 - Jun 2018
(Global) Head of CRM
ABOUT YOU GmbH (Project Collins)
- Responsibility for all international CRM activities (execution + budget) - Multichannel campaign management (email, onsite, push, print) - Developing internal CRM strategy - Productowner of CRM Infrastructure (concept + development of internal multi channel crm system) - Leadership of inter-disciplinar teams (1-20 person)
- 1 year and 1 month, Sep 2015 - Sep 2016ABOUT YOU GmbH
Product Lead - ABOUT YOU limited deals & Open Commerce
- Business ownership of the OpenCommerce ecosystem - Ownership of (vertical) online shops e.g. aboutyou-deals - Product Ownership for online shop operations & development - Leading & execution of marketing activities for online shops (SEA, SEO; CRM, Content, Social)
- 4 years and 4 months, Apr 2011 - Jul 2015
Projektmanager Online & Mobile
comdirect bank AG
Projektleitung in den Bereichen Online & Mobile, Produktmanagement & -verantwortung für Mobile / Apps, Strategieentwicklung & -umsetzung, Dienstleistermanagement, u.v.m.
- 1 year, Oct 2010 - Sep 2011
Trainee Marketing/Vertrieb
comdirect bank AG
Schwerpunkte: Beratungsfelder & Großprojekte, Baufinanzierung, Webmanagement, Projektarbeit
- 6 months, Mar 2009 - Aug 2009
Projektmitarbeiter (Marketing)
SMIT Studentische Mittelstandsberatung
- 6 months, Oct 2008 - Mar 2009
Marketing-Consultant
Deutsche Post AG
DialogConsulting / DirektMarketing / DialogLösungen / CRM
- 6 months, Sep 2007 - Feb 2008
Online-Marketing-Manager
aufwaerts Verlags GmbH
eMarketing / DirektMarketing / Projektbetreuung
- 2 years and 1 month, Aug 2005 - Aug 2007
Kaufmann im Groß - und Außenhandel
Schleef
Berufsausbildung ( 2 Jahre )
- 2 years and 8 months, Dec 2002 - Jul 2005
Mitarbeiter eCommerce
Elektrogeräte-Online.de (HG-Vertrieb)
Büro- & Verwaltungstätigkeiten, Unterstützung im Aufbau eines OnlineShops / eCommerce ; Kundenberatung und Vertrieb
Educational background for Andreas Freese
- 5 years, Apr 2013 - Mar 2018
eCommerce
Fachhochschule Wedel
(berufsbegleitend)
- 3 years, Oct 2007 - Sep 2010
Marketingmanagement
Fachhochschule des Mittelstands (FHM), Bielefeld
BA-Thesis: SocialCommerce - Eine empirische Analyse zur Integration von SocialCommunity-Elementen in einen OnlineShop
Languages
German
First language
English
Fluent
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