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Andreas Freese

Angestellt, Director Customer Experience (CX), The Customization Group
Hamburg, Germany

Skills

Produktmanagement
Projektmanagement
CRM
E-Commerce
Online Marketing
Customer Relationship Management
Business Development
Strategieentwicklung
Agile Methoden
Innovationsmanagement
Führungserfahrung
Hands-on-Mentalität
Ehrgeiz & Belastbarkeit
Product Development
Marketing Analytics
Marketing
Management
Beratung
E-Commerce-Marketing
E-Mail Marketing
Customer Relationship Management (CRM)
Customer Experience Management

Timeline

Professional experience for Andreas Freese

  • Current 1 year and 10 months, since Jun 2023

    Director Customer Experience (CX)

    The Customization Group

    Responsibility for strategic & operative - User & Customer Experience - Customer Service - Customer Relationship Management - eCommerce Management - Product Development

  • Current 4 years and 10 months, since Jun 2020

    eCommerce / CRM Consultant [paused]

    Andreas Freese

  • 2 years and 1 month, May 2021 - May 2023

    Head of Engagement / CRM

    Project A Ventures GmbH & Co. KG

    Supporting Project A venture companies in all areas of CRM & eCommerce and user experience (B2C / B2B - several industries) e.g. - Interim management (Director Marketing / eCommerce, Head of CRM, ..) - (CRM) Strategy consulting & development - Audit of crm campaigns, organization & crm tooling/data - Channel-, campaign and customer journey management - Operational support - Customer insights (Review, NPS, surveys, feedback loops)

  • 3 years, Aug 2018 - Jul 2021

    (Global) Head of CRM

    DREAMLINES GmbH

    - Productowner of CRM Infrastructure (data processes, roll out of a third-party crm-application) - Responsibility for all international CRM activities (execution, budget & revenue) + localization - Developing internal CRM strategy - Support international sales units in customer communication - Leadership of crm team - Leadership of inter-disciplinar teams (1-20 person)

  • 2 years and 2 months, May 2016 - Jun 2018

    (Global) Head of CRM

    ABOUT YOU GmbH (Project Collins)

    - Responsibility for all international CRM activities (execution + budget) - Multichannel campaign management (email, onsite, push, print) - Developing internal CRM strategy - Productowner of CRM Infrastructure (concept + development of internal multi channel crm system) - Leadership of inter-disciplinar teams (1-20 person)

  • 1 year and 1 month, Sep 2015 - Sep 2016

    Product Lead - ABOUT YOU limited deals & Open Commerce

    ABOUT YOU GmbH

    - Business ownership of the OpenCommerce ecosystem - Ownership of (vertical) online shops e.g. aboutyou-deals - Product Ownership for online shop operations & development - Leading & execution of marketing activities for online shops (SEA, SEO; CRM, Content, Social)

  • 4 years and 4 months, Apr 2011 - Jul 2015

    Projektmanager Online & Mobile

    comdirect bank AG

    Projektleitung in den Bereichen Online & Mobile, Produktmanagement & -verantwortung für Mobile / Apps, Strategieentwicklung & -umsetzung, Dienstleistermanagement, u.v.m.

  • 1 year, Oct 2010 - Sep 2011

    Trainee Marketing/Vertrieb

    comdirect bank AG

    Schwerpunkte: Beratungsfelder & Großprojekte, Baufinanzierung, Webmanagement, Projektarbeit

  • 1 year, Oct 2009 - Sep 2010

    CategoryManagement / eCommerce

    Synaxon AG
  • 6 months, Mar 2009 - Aug 2009

    Projektmitarbeiter (Marketing)

    SMIT Studentische Mittelstandsberatung

  • 6 months, Oct 2008 - Mar 2009

    Marketing-Consultant

    Deutsche Post AG

    DialogConsulting / DirektMarketing / DialogLösungen / CRM

  • 6 months, Sep 2007 - Feb 2008

    Online-Marketing-Manager

    aufwaerts Verlags GmbH

    eMarketing / DirektMarketing / Projektbetreuung

  • 2 years and 1 month, Aug 2005 - Aug 2007

    Kaufmann im Groß - und Außenhandel

    Schleef

    Berufsausbildung ( 2 Jahre )

  • 2 years and 8 months, Dec 2002 - Jul 2005

    Mitarbeiter eCommerce

    Elektrogeräte-Online.de (HG-Vertrieb)

    Büro- & Verwaltungstätigkeiten, Unterstützung im Aufbau eines OnlineShops / eCommerce ; Kundenberatung und Vertrieb

Educational background for Andreas Freese

  • 5 years, Apr 2013 - Mar 2018

    eCommerce

    Fachhochschule Wedel

    (berufsbegleitend)

  • 3 years, Oct 2007 - Sep 2010

    Marketingmanagement

    Fachhochschule des Mittelstands (FHM), Bielefeld

    BA-Thesis: SocialCommerce - Eine empirische Analyse zur Integration von SocialCommunity-Elementen in einen OnlineShop

Languages

  • German

    First language

  • English

    Fluent

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