Andreas Maashoff

Head of Innovation, Product & Market Intelligence, Industrial Design, Craftsmanship, Benchmarking and Modelshop.

Design Director, head of the Industrial Design, Craftsmanship and Modelshop Departments for Europe & Asia Pacific

Increasing the impact of Design & Research in the product development cycle from innovation to series production. Installing end-consumer focused value-add processes and driving integration of high-end design & visualization methodologies. Driving broad interaction & providing expertise & world class execution in acquisition & series production programs. Those include all major OEM´s as well as joint global definition & execution on an extensive range of innovation properties and concept interiors.

June 2012 - April 2015 Director Industrial Design, Craftsmanship, Consumer & Market Research Europe. Johnson Controls Automotive Seating October 2009 - May 2012 Director Industrial Design, Craftsmanship, Consumer & Market Research Europe Johnson Controls Automotive Experience July 2006 - September 2009 Director Industrial Design & Craftsmanship Europe Johnson Controls Automotive Experience

Senior Design Manager responsible for Interiors related activties and team within the Industrial Design & Craftsmanship Department in Europe.

Design Manager responsible for Daimler Benz, BMW, GM/Opel and Volkswagen related activities and team within the Customer Studios at the Industrial Design Department Europe

Senior Designer on integrated & complete interior programs within the Customer Studios at the Industrial Design Department Europe

Work on complete vehicle, seating systems, interiors and electronics projects (B-Segment vehicle for global OEM, instrument panels, door panels, power sliding doors, seat systems, airbag systems, driver information and infotainment electronics products). Full process competence from creation of design concepts, releated ideation, design development, 2D visualization, 3D virtual modeling, CAD Engineering, packaging & computer animation and rendering.

Freelance Designer, providing full product development process support from concept ideation down to prototype execution mainly on investment goods (product design work on medical equipment, public transportation, lighting and heating systems). Work included public lighting and domestic water heating products that subsequently won IF - International Forum Design Product Design - Awards (Bega,Vaillant)

Master of Arts (Diploma II), Thesis" Lighting system for public use“ 1.2 & Bachelor of Arts (Diploma I), Thesis" Medical electronic ventilation system for intensive care“1.1