Dipl.-Ing. Andreas Nielen-Haberl

Product Management and Marketing within the EAMER Region. P&L responsible for Kodak´s NexPress Digital Color product portfolio

Development and Execution of Kodak´s WW Segment Strategy for Digital Service Bureaus. Cross Business Units responsibility to develop products and solutions for the segment.

For the production color presses. Reporting to CMO, 4 direct reports (Product Manager Digital Front End, Press, Solutions and Finishing). Outline of Responsibilities: • Development of value proposition to manage Marketing Communication, Sales Development and Service groups • Responsible Manager of all NexPress production color product launch activities • Responsible Marketing person for portfolio expansion • Responsible Manager for Market Requirement Documents and Business Plans of future products

Reporting to Director of Product Marketing, 1 direct report. Outline of Responsibilities: • Development of MRD for NexPress 2100 • Product Management of NexPress 2100 • Successful launch NexPress 2100 at Drupa 2000

Reporting to CEO. Outline of Responsibilities: • Development of Heidelberg product strategy for digital color printing • Development of the first Market Requirement Document for the “NexPress 2100” • Special project: Acquisition Kodak Office Imaging • Special project: Kodak Heidelberg Joint Venture • Special project: Acquisition Linotype-Hell • Development of the MRD for SM 74DI

Reporting to Head of Graphic Systems, 3 direct reports (Agfa Chromapress Sales team), indirect reports: 20 team members in service, logistic, marketing. Outline of Responsibilities: • Business Development Manager for Agfa Chromapress Printing System for Germany, (Austria, Switzerland) • Set up of a sales and service organization for digital printing

Product Marketing Manager for the complete Agfa output portfolio reporting to head of Graphic Systems, Germany, 4 direct reports. Outline of Responsibilities: • Responsible Product Manager for Agfa Imagesetter, RIP´s and Sliderecorder

CG, key vendor of computer based “typesetting systems” and imagesetter. Headquartered in Wilmington, MA with a worldwide direct sales network. Product Specialist “PostScript”: Reporting to Head of Product Marketing, 1 direct report. Outline of Responsibilities: • Introduction of PostScript based Imagesetter in 1989