Andreas Schmid

Delivering consulting and services in the areas of product strategy, product management, product marketing, business plans, go-to-market plans, and sales enablement.

Establishing a product management function to coordinate customer, market and technology requirements with product development and improve go-to-market strategy and messaging for Enterprise and Government customer market segments.

Managing 1E product function including UI/UX design, product management, product marketing, and sales evangelism with a team of 12 people driving product requirements for 1E’s Endpoint Security and Management portfolio of 5 products

Leading the product strategy for a security portfolio consisting of performance, network, cloud, ATP and analytics products. Execute campaigns and channel programs. Key spokesperson for industry events, analysts and media. Drive the technology refresh sales program.

Heading up the endpoint, network, email, web and analytics security software portfolio across SMB, commercial and enterprise. Developed market analysis and drive customer segmentation project. Lead campaigns team execution and regional promotions. Developed regional industry analyst relations program.

Lead the product marketing team managing a team of two for entire enterprise security portfolio. Coordinating marketing efforts across geographies. Implement cross-organization product launch process. Customize and develop campaigns for local market requirements. Certified spokesperson for customer, media and analyst events.

Drive the integration of StorageApps and grow the data protection business. In 2002 manage HP StorageWorks software portfolio, integrated AppIQ as part of ILM initiative and lead a team of six BDMs. Joined HP Software in 2006 and lead the Opsware integration of a team of five and establish a software portfolio.

Joined HP’s data protection team responsible for field enablement, support and escalation management and relocated to Fort Collins, USA and Singapore.