
Andrei Chekai
Skills
Timeline
Professional experience for Andrei Chekai
• Spearheading global gaming events and programs, including Red Bull Kumite, Red Bull Flick, Red Bull Solo Q, Red Bull M.E.O. and more • Overseeing gaming event marketing across 50+ markets in Europe, MEWA, APAC, and LATAM, ensuring ROI, local relevance, and brand fit • Onboarding and coached local gaming managers, enhancing marketing strategies and execution • Scaling regional and local events
- 3 years, Aug 2018 - Jul 2021
Esports Manager
Red Bull
• Led gaming and esports strategy, events, and partnerships for Red Bull Russia, collaborating with brand marketing, media network and other departments. • Directed large-scale events like Red Bull Flick, River Runes, ULOL, M.E.O., and Kumite, engaging 50,000+ players. • Built strategic relationships with hardware brands, publishers, and gaming centers. • Initiated partnerships with Team Spirit, Vega Squadron, and Team Unique. • Led relationships with large gaming influencers with 1M+ followers
- 3 years and 6 months, Mar 2015 - Aug 2018
Community Manager
NVIDIA
Formed and implemented a comprehensive community engagement strategy through Social Media and Influencers: • Grew NVIDIA social media following to over 1.000.000 across VK, Instagram, Twitter, and YouTube. • Engaged 100+ top influencers to drive brand awareness and product advocacy. • Designed community contests and events, driving brand awareness and engagement. • Supported marketing campaigns and new product launches. • Coordinated marketing materials and managed SMM budgets.
- 1 year and 6 months, Jan 2014 - Jun 2015
Head of Esports Club
Moscow State University of Economics, Statistics and Informatics
Found and led the MESI Esports Club, building a 350+ member community. • Organized local tournaments, masterclasses, and meetups, with the support of university administration. • Created and managed club’s Social and web pages. • Collaborated with Russian Esports Federation, Riot Games and other universities and high schools. • Managed multiple esports teams participating in Moscow Student Esports League competitions
- 5 months, Feb 2014 - Jun 2014
League Admin
Turtle Entertainment GmbH
Administrated ESL CIS League of Legends online tournaments, managing brackets, codes, and resolved player issues.
- 3 months, Jan 2014 - Mar 2014
Editor
Cyberfight
Created and posted articles about StarCraft II and League of Legends (latest news, patch reviews, gaming guides, etc.). Localized English materials.
Educational background for Andrei Chekai
- 3 years and 10 months, Sep 2011 - Jun 2015
Applied IT in Management
Moscow State University of Economics, Statistics, and Informatics
Thesis - Development of an esports platform
Languages
Russian
First language
English
Fluent
German
Basic
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