Andrei Chekai

• Spearheading global gaming events and programs, including Red Bull Kumite, Red Bull Flick, Red Bull Solo Q, Red Bull M.E.O. and more • Overseeing gaming event marketing across 50+ markets in Europe, MEWA, APAC, and LATAM, ensuring ROI, local relevance, and brand fit • Onboarding and coached local gaming managers, enhancing marketing strategies and execution • Scaling regional and local events

• Led gaming and esports strategy, events, and partnerships for Red Bull Russia, collaborating with brand marketing, media network and other departments. • Directed large-scale events like Red Bull Flick, River Runes, ULOL, M.E.O., and Kumite, engaging 50,000+ players. • Built strategic relationships with hardware brands, publishers, and gaming centers. • Initiated partnerships with Team Spirit, Vega Squadron, and Team Unique. • Led relationships with large gaming influencers with 1M+ followers

Formed and implemented a comprehensive community engagement strategy through Social Media and Influencers: • Grew NVIDIA social media following to over 1.000.000 across VK, Instagram, Twitter, and YouTube. • Engaged 100+ top influencers to drive brand awareness and product advocacy. • Designed community contests and events, driving brand awareness and engagement. • Supported marketing campaigns and new product launches. • Coordinated marketing materials and managed SMM budgets.

Found and led the MESI Esports Club, building a 350+ member community. • Organized local tournaments, masterclasses, and meetups, with the support of university administration. • Created and managed club’s Social and web pages. • Collaborated with Russian Esports Federation, Riot Games and other universities and high schools. • Managed multiple esports teams participating in Moscow Student Esports League competitions

Administrated ESL CIS League of Legends online tournaments, managing brackets, codes, and resolved player issues.

Created and posted articles about StarCraft II and League of Legends (latest news, patch reviews, gaming guides, etc.). Localized English materials.

Thesis - Development of an esports platform