Michal Kaminski

• Acquiring new customers • Revenue development with existing customers • Management of the creative team • Preparation of market analyses • Preparing strategies for clients Supervision of projects • Social Media – paid campaigns and promotions, running profiles • Designing and implementing websites incl. IT part • Design and printing of publications, Building content marketing

• Creation of the „2019–23 Strategy” document • Implementation of Project Management and PMO • Development of PKP Group communication – international unification, unification of electronic communications, ID Book upgrade • Organization of events and mass festivals • Rebranding of the companies: PKP Cargo Terminals, PKP Cargo International • Investor relations – organization of conferences, press materials, official stock announcements Award for the Integrated Report 2018

• Preparing market analysis and strategy for launching an innovative product on the market • Creation and implementation of operational, commercial and marketing strategies • Building a countrywide customer network • Training MDs and developing the product portfolio

• Execution of a budget of PLN 30M • Managing a team of 18 people in the matrix structure • Creation and operational management in project • Sales management: a network of 970 stores, e-shop, telesales, B2B • Implementation of cross-channel, up-selling and cross-selling • Creating and implementing a marketing strategy for sales development • Market analysis and target group segmentation • Creation and implementation of new innovative products • Providing training in the area of customer service standards

• Execution of the sales budget for the Accessories Project in the network of 25 points of sales – 130 % • Creating and developing sales processes and product exposition rules • Creating sales support materials and providing product trainings • Implementation of new services and products in the sales network, based on research and market analysis