Prof. Andres Cano Garcia

@Berlin

Responsible of the financial planning and analysis for the Global Business across the 16 markets where PayU has operations, in addition: •Definition of Pricing Strategy and tailor made pricing offers for Global Merchants interested in the 16 markets where PayU has presence. •Coordination of key projects with banks and other fintech companies to offer solutions like FX, approval rates or cost of payment methods. •Cooperation with CCO and Global Sales VP to implement annual/quarterly corporate strategies.

Responsible for the analysis of the business performance and the financial results for the Latin American Region, in addition: •Implementation of HSBC Group strategic projects across the LATAM region. •Administration of the regional reporting tool TM1, reducing the time response in the reporting cycle. •Preparation of scorecard and KPIs for the financial metrics of the region and countries. •Coordination of the off shoring program, transferring non-strategic activities to India

Responsible for the strategic marketing of the subsidiary Yastás (banking focused financial inclusion areas), the main activities were: • Customer Development segmentation allowing to maximize the customer value over time • Responsible of the contact center, offering solutions to current and prospecting agents. • Creation of an attractive commission scheme for Banking Agents, Partners and Sales Team.

Development of integrated solutions focused on growth and profitability of the customer, being part of two projects: • Compartamos Banco - Business plan development and marketing activities for the implementation of branchless financial inclusive channel with the objective of support the financial inclusion in Mexico and Latin America, the company would be called Yastás. • Coca Cola FEMSA - Understanding the market, "Small Box Latin America" and its impact on the current distribution model for Coca Cola.

Strategic projects management for Commercial Banking aimed to increase the customer value, improve the customer experience and increase the cross selling, including the following activities: •Quality Circle’s Coordination of critical products (Credit Card, Point of Sale, Internet Banking and Payroll) •Definition, evaluation and implementation of the strategy for Commercial Banking 2012 as a member of the committee. •HSBC Mexico’s Deputy in One HSBC project for the CRM platform and global metrics.

Design, Develop and Deployment of Commercial Banking key projects including: •Creation of an internal management model “Matriz de Arraigo”, a 360° model that allowed understanding better the customer needs, delivering the products faster and tracking any possible risks. The tool was recognized as a Best Practice in the HSBC Group, during this period •Design of Agricultural Credit Model, helping to recover in the 1st year US$10 millions in guaranteed loans from the government.

Responsible of the process redesign in the Trust Division for Statements, Investments and the main IT system in order to comply the London’s audits, after the acquisition of a local Mexican bank “Bital”.