Prof. Andres Pinilla Amaya

•Led internal resources in order to create the brand from the scratch of the first digital bank in Colombia. •Led and coordinated pitches for the executive board •Developed brand Strategy and guidelines •Art direction for the UI design with theAccenture team •Ensured creative work addresses client business needs •Participated in the executive board to discuss product opportunities

• Developed design concepts and solutions based on creative brief and client needs • Developed of guidelines, logo uses • Ensured creative work addresses client business needs • Developed high impact presentations to influence client actions

• Developed design concepts and solutions based on creative brief and client business strategy • Developed of BrandBook guidelines, logo uses and team trainings • Kept up-to-date on best practices, trends and industry techniques • Led internal resources obtaining the team’s full strategic engagement • Ensured creative work addresses client business needs • Developed high impact presentations to influence client actions

• Art direction of the project (Tablero Digital) Illustrations, UI and UX design of mini games for a device developed by this company. • Leading the design team in order to get the best results from the creative framework • Guiding the developers team in order to align them with the visual system

Visual communication, Digital Design, Advertising, Art knowledge, Mass Media.