Andrew Riddell

As a Growth Champion at TMRW, my role encompasses orchestrating global business development and forging strategic partnerships, aligning our business goals with those of corporate entities and governments. My responsibilities include leading digital transformation initiatives, crafting growth-focused business strategies, fostering an innovation-driven culture, influencing TMRW executive decision-making, and providing strategic leadership.

At PlayJam, I served as a key catalyst for business development, cultivating strategic relationships with telcos and MSOs worldwide. Capitalizing on our proficiency in SaaS and PaaS solutions for cloud gaming and short form video, I spearheaded our go-to-market strategy for IoT, M2M, and OTT offerings. Cloud gaming and short form video content delivery was executed through our customizable white-label media hubs or via our OTT SaaS solutions integrated into OEM partner Set-Top Boxes and Smart TVs.

My purview was primarily over the orchestration of sales and marketing strategies for our suite of smartphones, PDAs, and feature phones, inclusive of ODM WM 6.1 devices, within the European sphere. I adeptly utilized the output of our manufacturing arm to drive marked business growth throughout the region. The success of this endeavor hinged significantly on my strategic planning capabilities and the robust engagement of stakeholders I maintained.

I orchestrated and executed a sophisticated sales strategy in partnership with Vodafone Global. This led to the successful deployment of highly cost-effective GSM handsets in emerging markets across Africa, India, and Eastern Europe. As a testament to our strategy's success, we managed to sell millions of units per month in these markets.

I played a pivotal role in supplying the first 2.5G and 3G camera phones into Europe, thus significantly augmenting Vodafone's VF-Live! initiative. I took the reins in negotiations with every EU-based Vodafone OpCo for their "Opt-In" to the strategic GFA. Notably, under my leadership, we achieved sales volumes exceeding 1 million handsets per month into Vodafone's European footprint. These strategies positioned Sharp as a trusted partner of Vodafone, leading to an impressive uptake in market share across.