Andrey Ivanov

Management: - Managed a team of 25 people, improved workflows, hired & mentored product managers, analysts. Led the work of an SEO agency, integrated new partners (Moving & Storage, Water Delivery, Insurance) along with external services into the Mobile platform (Home services ecosystem). - Held the role of Head of Analytics at the same time as well. Advised as an expert (before joining the company) on the following topics: Web Analytics, Conversion Rate Optimization (CRO), Reporting. See more in my resume

Management: - Managed most of the Marketing team (100+ people). Launched new products & large projects. Built the first product teams in the bank. Set up 2 departments from scratch. - Worked with all bank departments, external contractors, foreign and Russian partners. Annually signed contracts for a total of $2M, while saving $300K through negotiations. - Leader of the Marketing team. Speaker of Tinkoff internal conferences. Published in Expert Magazine. See more in my resume

Products: - Designed & developed 2 internal products: Page & Form Builder, A/B Testing & Personalization Tool (DCO). Based on the Builder, launched 4 new verticals on Tinkoff.ru (Business, Mobile Operator, Insurance, Investments) along with 35 products (Cash Loan, Mortgage, etc.) and 1000+ SEO landing pages. Based on the DCO, run home page personalization (+$10M in profit per year). - Then, I became responsible for the entire Tinkoff.ru and improved conversion rate by +50%. See more in my resume

A/B Testing, User Acquisition: - Website. Run 300+ A/B tests that resulted in improvements generating +$76M in profit each year. Conversion rate uplift by products: Credit Cards x4 times, Car Insurance x3.5 times, Mobile Operator x2.5 times, Business Account +60%, Travel Insurance +42%, Mortgage +40%. Increased conversion rate of the home page Tinkoff.ru by x2.5 times. I was frequently engaged by internal teams as an expert on Conversion Rate Optimization (CRO) & UX improvement. See more in my resume

Analytics: - Web & Mobile Analytics. Built end-to-end analytics from click to profit. Implemented data collection by Adobe Analytics, Google Analytics, AppsFlyer, Amplitude. Set up regular reporting, monitoring of conversion rates with alerts by products. Passed Google Analytics Сertification, then trained teams & departments. The only one in the bank was in charge of Web Analytics. - Reporting. Built all the reporting for the effective User Acquisition through the Internet. See more in my resume