Andrey Sapir
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Andrey Sapir
- Bis heute 2 Jahre und 6 Monate, seit Feb. 2023Reckitt
Revenue Growth & Business Operations Director Iberia
- 1 Jahr und 11 Monate, März 2018 - Jan. 2020
Head of Category Management BELL
Bonduelle Deutschland GmbH
- Establish category management competence with strong upskill: Tools, Reports, Trainings, KPIs - Lead Category Vision development and implementation in cross-functional / international Team - Generate shopper insights and argumentation for Retail in order to leverage business potential - Develop category and channels strategy, assortment and placement recommendations - Collaboration lead: GFK, Nielsen, IRI, GPS
- 8 Monate, Juli 2017 - Feb. 2018
Category and Channels Development Manager
Bonduelle Russia
- Lead Category Management and Business Analysis functions - Develop category and channel strategy, shopper insights, assortment and placement recommendations - Shopper / Market research, necessary insights in category strategy, price elasticity, promo efficiency and shopper trends - Establish data driven decision making approach through data management and data visualization tools
- 1 Jahr und 4 Monate, Apr. 2016 - Juli 2017
Category Development Manager
Bonduelle Russia
- Lead Category Management function - Responsible for annual market analysis (Nielsen, GFK), Consumer/Shopper insights research, Promo efficiency analysis, Price and Promo elasticity analysis - Responsible for MML (listing priorities) development and merchandising standards - Sales Force Automation (CRM Tool) implementation, Project lead
- 2 Jahre und 3 Monate, Feb. 2014 - Apr. 2016
Strategic Channel Development Specialist
Bonduelle Russia
- Collaborate with Sales & Marketing Team to manage category recommendations for Modern Trade (Assortment, Category Development, Planograms) - Using data and research findings coming from multiple sources (AC Nielsen, GFK, Ad Hoc Shopper Research), generate meaningful shopper insights and channel/clients programs
- 1 Jahr und 8 Monate, Apr. 2012 - Nov. 2013
Marketing Manager, Co-Founder
MindCraft Sytstems
- Software development and Web projects lead - Managing and tracking financial goals and projects deliverables - Building long-term customer relationships
- 5 Monate, Juni 2007 - Okt. 2007
Analyst, Trainee
Uralsib Financial Corporation
- IPO (initial public offering) companies assessment - M&A (merges and acquisitions) clients reports consolidation - Clients proposal preparation: analysis and validation
- 1 Jahr und 5 Monate, Juni 2005 - Okt. 2006
Junior Research Fellow
Institute of World Economy and International Relations (IMEMO RAS)
Ausbildung von Andrey Sapir
- 2016 - 2018
Strategic Marketing
National Research University – Higher School of Economics
Research: "The stages of category management implementation Process in the Russian FMCG market."
- 2009 - 2011
Marketing
Lomonosov Moscow State University
Research: “Target audiences perception of product as an intangible asset of the company”
- 2005 - 2009
Management & Economics
Lomonosov Moscow State University
Research: - “Marketing strategies in the consumer electronics market” - “Kaizen in Russia” - “Time in business and business in time”
Sprachen
Deutsch
Gut
Englisch
Fließend
Russisch
Muttersprache
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