Andriy Lagutin

Helping B2B owners make smarter decisions through business clarity, market visibility and focused action.

Head of Training & Development, responsible for building the company’s internal learning and management development system. Created the AKVANTIS Academy, onboarding and adaptation processes, competency models and leadership programs across sales, marketing and service. Turned practical company knowledge into repeatable systems and tools, aligning learning with business priorities and reducing dependence on individual employees.

Board member of an international association of interim managers and organizational consultants. Contribute to board-level discussions on business transformation, strategic priorities, management systems and organizational development. Focus on owner-level decision support, restructuring, interim management solutions, international cooperation and situations requiring external perspective or temporary management capacity.

Led the commercial development of TurCoffee in Ukraine, building the commercial model, distribution system and partner network. Designed channel and market-development strategy, built sales, marketing and trade marketing capabilities, and developed distributor, partner and key account channels. Led commercial planning, budgeting and negotiations. Created TurCoffee Club, growing a community of 6,000+ participants across the Ukrainian coffee market.

Led the development of ElectroCar CIS across Ukraine, Azerbaijan and Georgia, combining business strategy, market expansion and commercial execution. Developed growth and market-entry strategies, built B2B and B2C sales models, and shaped pricing and commercial approaches for different market conditions. Managed cross-market business development and coordinated international expansion initiatives across multiple countries.

Led national trade marketing and commercial development initiatives across key sales channels in Ukraine. Developed national sales and trade marketing policies, channel programs and key account approaches. Led cross-functional commercial projects supporting growth and category development. Recognized in Mars “Make the Difference” 2005 for developing a new retail network model for the petcare category across the CIS.

Led the development of the national Key Accounts function and partnerships with major retail chains in Ukraine, while contributing to regional Key Account initiatives across the CIS. Built the function in Ukraine, including team structure, KPIs and standards. Developed national key account strategy and commercial terms. Led negotiations and commercial planning with national retail chains. Contributed to regional priorities across the CIS and to international contracts with the regional team in Germany.

Managed regional sales across Kharkiv, Poltava, Sumy, Luhansk and Kyiv, combining distributor management, territory expansion and field execution. Developed sales and distribution, improved market coverage and led sales teams across multiple regions. Took responsibility for emerging key retail accounts in Kyiv and built early relationships with modern trade chains. Recognized in Mars “Make the Difference” 2001 for contribution to BILLA Ukraine’s strong performance.

Built and supported sales capability development across Ukraine and Moldova. * Developed and delivered sales training programs for field teams. * Supported onboarding, capability development and execution standards. * Worked with sales managers to strengthen team performance and commercial skills.

Started my career in field sales, combining customer development, territory coverage and distributor team support. * Developed customers and territory coverage in Odesa. * Supported the development of distributor sales teams, including recruitment, onboarding and field coaching. * Conducted joint field visits and practical sales training with distributor representatives. * Managed direct sales and relationships with selected key customers.