Mag. Aneta Schulz

Angestellt, Global VP Digital, Diversey
Wien, Österreich

Fähigkeiten und Kenntnisse

Digital transformation
Digitalstrategie
Online Marketing
Internet of Things
Technologie
Customer Experience
customer analysis
Changemanagement
Digitalisierung
Digital
Softwareentwicklung
Agile Entwicklung
E-Commerce-Marketing
E-Commerce
UX
AI
SEA
SEO
Social Media
Internetwerbung
Business Development
strategy
marketing
Informatik
Mergers & Acquisitions
Kundenbindung
Globalisierung

Werdegang

Berufserfahrung von Aneta Schulz

  • Bis heute 3 Jahre und 5 Monate, seit März 2022

    Global VP Digital

    Diversey

  • 11 Monate, Mai 2021 - März 2022

    Senior Director, Digital Marketing & Digital Transformation

    Henry Schein Dental

  • 3 Jahre und 2 Monate, März 2018 - Apr. 2021

    Digital Marketing Director, Europe

    Henry Schein Dental

  • 1 Jahr und 10 Monate, Jan. 2017 - Okt. 2018

    Digital Marketing Manager, Europe

    Henry Schein Dental

  • 1 Jahr und 7 Monate, Juni 2015 - Dez. 2016

    Head of Marketing

    Henry Schein Dental Austria

    - Omni-channel marketing and communication strategy - Website relaunch and e-commerce strategy - SEO, SEM, newsletters, social media, and content management - Landing pages for events, promos, and online lead generation - Cross-channel conversion analyses, automated campaign tracking, real time optimization - Traditional marketing (direct mailings, events, exhibitions, PR, product marketing) - Brand relaunch, revamp of the corporate image – online and offline

  • 1 Jahr und 9 Monate, Sep. 2013 - Mai 2015

    Founder, Marketing Intelligence Solutions

    Quantilytics

    - Market Intelligence covering both online and offline Analytics - Digital marketing strategies supporting growth and profitability - Performance and Conversion Optimization - Development and Implementation of an Analytics Web Application for automated Brand Tracking

  • 3 Jahre und 1 Monat, Sep. 2010 - Sep. 2013

    Global Customer Experience Manager

    Zurich Financial Services Group

    - Management of the global Customer Engagement Program for B2C and B2B - Alignment of customer analytics across countries including online customer experience - process harmonization and CRM standardization across the group - Data-driven action planning and cross-functional monitoring - Customer Engagement Workshops - Best practice sharing across the organization - Customer analytics, customer based market sizing, needs & attitudes surveys, lost customer analysis

  • 2 Jahre, Okt. 2008 - Sep. 2010

    Strategic Marketing Manager; Emerging Markets

    Zurich Financial Services Group

    - International analytics projects within the corporate Mergers & Acquisitions program in CEE - Market entry strategies, market trends, market sizing, and forecasts - Customer needs and attitudes, customer segmentation - M&A targets evaluation (including PnL analyses) - Online Analytics - Post-entry integration in the newly acquired subsidiaries in Russia and Turkey focused on marketing and sales support functions, alignment with corporate standards and structures - Sales force optimization

  • 1 Jahr und 3 Monate, Aug. 2007 - Okt. 2008

    Corporate Strategy and Analytics Manager, CEE

    Siemens AG Österreich, Wien

    - Data driven Marketing - Corporate strategy and marketing strategy - Business Intelligence, KPI definition and tracking, development of calculation models and algorithms - Market intelligence for 17 CEE countries in 3 business segments: Energy, Industry, & Infrastructure - Customer Segmentation and CRM - Cross-country and cross-industry competition analyses - In-depth company analyses (incl. financial statement analysis) - Trend research

  • 2 Jahre und 5 Monate, März 2005 - Juli 2007

    Manager Marketing Strategy and Analytics

    EconGas GmbH

    - Data driven Marketing - Marketing strategy development, marketing planning - Cross-country energy market analyses, market trends, market forecasts - Price analyses - Market development scenarios, market entry strategies (CEE, Italy) - Customer analyses, customer segmentation, ABC-analyses - Competition analyses - Employee engagement surveys - Data evaluation - Online Marketing, Web presence (content and layout), backlink generation, Online PR - Management lectures, financial benchmarking

  • 5 Jahre und 7 Monate, Sep. 1999 - März 2005

    Marketing Analytics Consultant, CEE & Asia

    Interconnection Consulting

    - Marketing Strategy and Consulting for various industries - Internationalization with focus on CEE and Asia - Business development - Online performance incl. backlink generation - Market Analytics, feasibility studies, market share studies, panel, market positioning in CEE, re-positioning and re-branding - Public Relation activities in CEE (conferences, lectures, exhibitions, events), several publications in the international press.

  • 4 Monate, Mai 1999 - Aug. 1999

    Traineeship

    Finanzakademie Austria

Ausbildung von Aneta Schulz

  • Communication sciences, Applied linguistics

    Universität Wien

  • Bis heute

    Advertising sciences and market research

    Vienna University of Economics and Business Administration

Sprachen

  • Englisch

    Fließend

  • Italienisch

    Fließend

  • Russisch

    Grundlagen

  • Polnisch

    Fließend

  • Deutsch

    Fließend

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