Mag. Aneta Schulz

- Omni-channel marketing and communication strategy - Website relaunch and e-commerce strategy - SEO, SEM, newsletters, social media, and content management - Landing pages for events, promos, and online lead generation - Cross-channel conversion analyses, automated campaign tracking, real time optimization - Traditional marketing (direct mailings, events, exhibitions, PR, product marketing) - Brand relaunch, revamp of the corporate image – online and offline

- Market Intelligence covering both online and offline Analytics - Digital marketing strategies supporting growth and profitability - Performance and Conversion Optimization - Development and Implementation of an Analytics Web Application for automated Brand Tracking

- Management of the global Customer Engagement Program for B2C and B2B - Alignment of customer analytics across countries including online customer experience - process harmonization and CRM standardization across the group - Data-driven action planning and cross-functional monitoring - Customer Engagement Workshops - Best practice sharing across the organization - Customer analytics, customer based market sizing, needs & attitudes surveys, lost customer analysis

- International analytics projects within the corporate Mergers & Acquisitions program in CEE - Market entry strategies, market trends, market sizing, and forecasts - Customer needs and attitudes, customer segmentation - M&A targets evaluation (including PnL analyses) - Online Analytics - Post-entry integration in the newly acquired subsidiaries in Russia and Turkey focused on marketing and sales support functions, alignment with corporate standards and structures - Sales force optimization

- Data driven Marketing - Corporate strategy and marketing strategy - Business Intelligence, KPI definition and tracking, development of calculation models and algorithms - Market intelligence for 17 CEE countries in 3 business segments: Energy, Industry, & Infrastructure - Customer Segmentation and CRM - Cross-country and cross-industry competition analyses - In-depth company analyses (incl. financial statement analysis) - Trend research

- Data driven Marketing - Marketing strategy development, marketing planning - Cross-country energy market analyses, market trends, market forecasts - Price analyses - Market development scenarios, market entry strategies (CEE, Italy) - Customer analyses, customer segmentation, ABC-analyses - Competition analyses - Employee engagement surveys - Data evaluation - Online Marketing, Web presence (content and layout), backlink generation, Online PR - Management lectures, financial benchmarking

- Marketing Strategy and Consulting for various industries - Internationalization with focus on CEE and Asia - Business development - Online performance incl. backlink generation - Market Analytics, feasibility studies, market share studies, panel, market positioning in CEE, re-positioning and re-branding - Public Relation activities in CEE (conferences, lectures, exhibitions, events), several publications in the international press.