Anja Purgauer

Supervision of the entire product cycle including product and customer requirements in close cooperation with management board, design and marketing team

Strategic & operational management of the retail brands BILLA & clever in all product groups

Main driver of the listing process in all private labels on international level in all product groups

> Strategy Consulting: concept development, research, analysis activities, customer meetings > Project Management: online marketing, app development, content creation website & social media, image video & TV spot creation, customer service, reporting > Event Management: trade fair organization

Specialization in strategic marketing and strategic branding; courses in online marketing, entrepreneurship, brand-monitoring as well as sustainability and Natural Resource Management. Classes were taught solely in English.

Specialization in Retail Marketing in conjunction with practical projects including qualitative and quantitative market research. Bachelor thesis focused on the development of a product presentation concept at the POS. Classes of specialization were taught solely in English.