Ann-Christine Predian

Syltcandy is a small jewelry business - established 2016 - right before my bachelor studies. With my sense of creativity and aesthetics, I was able to grow a small brand which helps me to finance my study. • Product development • Marketing & Sales • Analyses of interaction in Social Media including optimization strategies • Development of go-to market strategies

• Supporting function in the internal change management • Execution of an internal strategy process: processing and analyzing gathered data, derivation of recommendations for future actions • Development of a global knowledge management • External communication (Social Media) for the Innovation Award of German Aviation

My main tasks during my internship were: • Supporting the integration of new digital products into the portfolio of Deal Advisory • Conducting Ideation Workshops • Development of low fidelity as well as high fidelity prototypes • Supporting the development of communication measures • Daily usage of Value Proposition Design, Business Modeling, Design Thinking and Lean Startup

University spin-off in the field of sustainability: Reduction of coffee to go-cups We took the initiative to apply for the Gründerpreis 2018 by Sparkasse Lübeck. Our project SaveCup has been rewarded with the entrepreneurial award as well as with the audience award. • Development of a business plan including several pitches • Development of go-to market strategies • External communication measures • Speaker at the conference for sustainable packaging (Handelsverband Nord 2018)

• Project management • Conduction of market analyses • Internal and external communication • Development of print and digital media

Bereich HAKA

Master Thesis zum Thema Virtual Leadership