Anna Baida

• Management of global P&L • Development and implementation of the global pricing policy • Development of Go-To-Market strategies • Business activation in all key markets • Stakeholders’ engagement and communication strategies • Global branding, product positioning and development of value preposition • Launch of digital platform • Marketing research and competition screening

- Developed and implemented SAS strategy for East - Led and tracked execution of tactical plans - Developed product positioning and marketing mix - Facilitated development of the long term brands’ strategies - Launched products within expansion strategy and booster plan - Managed P&L (portfolio, price, volume SG&A) - Managed Budget and LRP

- Prepared LRP and strategic growth strategies - Prepared and presented tactical planning and commercial policy - Managed budgeting and P&L analysis - Designed customer marketing strategies - Designed digital marketing strategies - Organized and coordinated events - Managed ATL/ BTL activities - Managed CRM implementation - Ran URT/ FOC program - Managed work of sales team and contracted agronomists

- Prepared market overviews - Ran market research projects - Designed strategies for business expansion and new market entries - Carried out credit and finance assessment on companies’ performance - Developed market and category expertise with help of various research and analytical tools