Anna Binu

Delivered expert insights for multiple business use cases and provided data-specific market research, editorial, and storytelling services in India for YouTube Shorts. Conducted and created assets for regular presentations on YouTube trends for internal and external stakeholders along with delivering 50+ info docs and 200+ newsletters. Monitored the state of short-form video culture across YouTube and competitive platforms, while spotting and tracking industry trends as they emerge and grow

Conducted market research to prepare research reports, identify customer needs, market trends, and competitor activities contributing to the overall marketing effectiveness. Developed and implemented surveys to gather customer feedback, contributing to improved product offerings and enhanced customer satisfaction. Utilized data analysis tools to interpret customer behavior and preferences, resulting in targeted marketing campaigns that effectively increased brand visibility and sales.