Anna Nesterova
Angestellt, Export Marketing Manager, Russian Standard Vodka
Moscow, Russische Föderation
Werdegang
Berufserfahrung von Anna Nesterova
Bis heute
Export Marketing Manager
Russian Standard Vodka
• major interface between Export team, Global Marketing, PR departments and international distributors • Provision and guard of the Brand identity across Export markets • Preparation & control of marketing plans and budgets for key Export markets • Duty Free activation • International POSM supply • International “Best practice” sharing • Adaptations of available marketing tools for Export markets • Participation in Global Marketing developments • Coordination with Global PR department • Work with
1 Jahr und 10 Monate, Feb. 2004 - Nov. 2005
Marketing Coordinator
Pernod Ricard
• Brand relaunch campaign: development of new brand platform (Altai vodka) • Repackaging: agency briefing, brand and market immersion, agency pitch, design generation and development • Product development: organoleptic test and analysis • Marketing research: quanti &quali • ATL/BTL agencies management • Merchandising standards development • Reporting and performance analysis • Corporate programs: corporate brand identity & web-site development
1 Jahr, Jan. 2004 - Dez. 2004
Marketing assistant
CHANEL (Moscow)
• Annual business performance reporting • Sales analysis and forecasting • Marketing budget allocation • Product extension launch campaigns and special BTL projects • Merchandising standards development • POS regional dispatch
Ausbildung von Anna Nesterova
10 Monate, Sep. 2002 - Juni 2003
Economics
Institute of Political Sciences of Rennes (France)
5 Jahre und 10 Monate, Sep. 1998 - Juni 2004
International Marketing
St. Petersburg State University of Economics and Finance
Sprachen
Russisch
Muttersprache
Englisch
Fließend
Französisch
Fließend
Spanisch
Grundlagen