Anna Semenova

Managed content updates on product websites, brand reputation projects, influence marketing strategy Web analitycs tools Brand management Launched a few product and corporate websites Internal communications and PR Organized and conducted digital and POS tenders; websites’ content management (through web-agency and CMS), hosting and domain management;

PR and Internal communications: adaptations of global HR initiatives into the local team, HR brand management created content for https://www.zentiva.ru/, press-releases, media and internal communications strategy, initiated, wrote and published over 100 local news articles for intranet newsletter; Launched: the company’s first all-Russia trade marketing project in June 2020 and on-going projects based on it in 2021 Trained and on-boarded 3 marketing assistants and interim interns.

Conducted and successfully passed internal marketing audit sessions; Adapted global marketing SOPs for the Russian market. trade marketing projects. POS materials creation marketing strategy and budgeting Organized or coordinated 350 internal corporate events (team-buildings, trainings, cycle-meetings, outreach events, scientific events) Implemented a new automatized system for events preparation, consolidation and reporting, to reduce the amount of document flow and minimize the human factor mistakes.