Dr. Anne-Sophie Lenoir

• Leading strategic marketing & insights projects for pharmaceutical & medtech clients: designing and delivering projects, identifying and pursuing growth opportunities • Areas of focus: global product, launch and growth strategy; innovation and portfolio strategy • Expert for behavioural science applied to healthcare challenges

• Responsible for the leadership of global consumer research and behavior change projects in the specialised nutrition space, working closely with R&D and commercial teams in a multidisciplinary environment to formulate impactful strategic recommendations • Focus on innovation strategy

• Customer Insights expert responsible for designing and executing market research and delivering data-driven strategic recommendations for high visibility, global marketing projects in the pharmaceutical industry • Core projects include opportunity assessment, pipeline strategy, forecasting, segmentation, and market access projects for several major clients • Promoted the use of behavioural insights through in-house process development, training, and involvement in business development opportunities

• Led multiple experimental research projects focusing on the cultural, linguistic, and identity-related drivers of consumer behaviour in a globalised context • Regularly gave presentations and chaired sessions at major international conferences • Taught research methods, supervised undergraduate and graduate students' thesis research (58 students over 3 years), and managed the research institute's subject pool