Annika Dehmann

- CRM: KPI analysis, detection & execution of initiatives to increase CLV and tracking of the initiatives performance - E-Mail Marketing: Development of strategies to improve newsletter performance, lead & coordinate projects with marketing agencies, KPI analysis - Producttester Group: Strategy development, coordination & execution (detecting market niches & product impovements)

Berlin - Germany ∙ Planning and implementation of a D2C platform solution for an online hearing test ∙ Conceptual frame-working and road-mapping for a leasing revenue stream within the company’s customer journey ∙ Interviewing sales candidates including upfront active search to scale the sales team

Phnom Penh - Cambodia at The Fordbridge International School

Guangzhou - China ∙ Strategic analysis about potential suppliers in Southeast Asia – direct contact to suppliers and foreign trade chambers ∙ Optimization of sourcing processes from idea generation and product selection to go-live ∙ Managing of the invoice process – i.a. invoice sanity checking, claim creation, execution

Berlin - Germany ∙ Set up the business plan and due diligence for potential investors ∙ Development of company goals in cooperation with the department heads ∙ Preparation of competitor analysis

Berlin - Germany ∙ Managing the purchase and collection planning regarding the compliance of timelines and standards ∙ Coordination and communication of marketing campaigns in cooperation with the Marchandise-, Marketing- and Category Management Teams ∙ Responsibility for different projects about product range and product related initiatives ∙ Determination and management of product pricing ∙ Development, communication and implementation of company intern processes

Düsseldorf - Germany ∙ Preparation of product analysis (development of market shares, sales etc.) ∙ Creation of competitor analysis (NPIs, topseller, relaunches) ∙ Evaluation of the product performance in the segment Hairstyling ∙ Development of market analysis about possible new product inventions (NPIs)

Essen - Germany ∙ Development and adjustment of a data base covering information about the staffing situation, data evaluation ∙ Evaluation of different information about transfer companies in DAX30 companies ∙ Headhunting for potential applicants, submission of application proposals