Annika Schicha

I am working for Riverty's New Business devision: I am the direct contact person for interested merchants and accompany them along the entire decision making process from contract signing until they are successfully onboarded. In specific this includes: lead generation (inbound & outbound), prospecting, contacting, onboarding, account management. In addition I work closely with our partner management and external partner companies/agencies.

Responsible for: - creating the foundation for future customer and project acquisition: a marketing strategy that is continuously shared and a sales structure that is implemented in the long term. Tasks: defining the product (service), building a B2B and partner marketing strategy, Sales Funneling (defining customer segments, lead generation (cold/warm), customer approch, opportunity handling) - preparation of lecture material and patent applications - create content and translation of the website

Responsible for: - implementation of projects for internal innovation and optimization of the B2B service experience - analysis of customer processes in pvmeisters system landscape (B2B SaaS for the photovoltaic sector)

I was assigned to a specialized team within SDS (Shipping and Delivery Services) called CAP (concession abuse prevention team) that focusses on identifying, researching, and preventing Amazon policy abuse. Within CAP I was responsible for handling fraud issues and preventing or reducing invalid concessions and abuse patterns by taking appropriate action.

Responsible for: - the establishment of a field sales structure and its inclusion into the sales strategy (including segmentation, route planning, documentation etc.) - distribution and advantageous placement of new products in supermarkets - building and strengthening the relationship to retail trade (merchants, supermarkets) as part of the day-to-day field sales business and also at trade fairs

Responsible for: - conducting competitor and client conversion analysis - maintenance and optimization of internal and external resources including the launch of the new website - supporting the management in client meetings

Responsible for: - technical consulting for new and existing customers in the B2B sector - takeover and management of customer projects through the entire integration process - test and review completed integrations as part of quality assurance - as part of my bachelor thesis: familiarization with klarna's risk management and a subsequent segmentation of Key Accounts according to risk factors

Vertriebsmanagement