Antoine Julien

• Participating in new business pitches : collecting and analysing data to identify ideal audiences and optimum methods of communication • Analysing information to set up advertising strategies • Collaborating with the creative team : creative briefs, moodboards, brainstormings • Preparing a questionnaire, shooting street interviews and editing a film for Solidarite • Monitoring cultural and social trends, and their impact on consumers • Writing a study about the Iconic Brand Concept

• Developing Media Plans, communication strategies for the Gucci Group (PPR) • Collaborating on the media strategy for the launch of YSL’s new fragrance : elle • Working on a street marketing strategy for Yves Saint Laurent : the new collection magazine on the underground during Fashion Week, promotional events on strategic places in Paris • Analysing advertising investments and products’ positioning on the Luxury Market • Participating in a new business pitch for Cadbury

• Organising French Film Festivals: A Rendez-vous with French Cinema and the Mosaique Festival in South Kensington • Promoting French cinema in universities and museums

• Awarded as “Best Sales Representative” among the other interns • Dealing with large companies (LVMH, TBWA, Philips, Siemens) : contracts for more than 1 million euros • Prospecting companies : visits, phoning

Marketing, BWL