April Dai

Lead Brand Designer on the LEGO Masterbrand team, contributing to the evolution of the LEGO Masterbrand Identity and leading global design system development across 130+ markets. • Supported the strategic and visual direction of the LEGO Masterbrand Identity (launched 2023), refining system architecture and aligning global stakeholders in partnership with Interbrand. • Published and governed the refreshed identity through the LEGO Brand Hub (Frontify), enabling brand consistency and contributing to a 65%

Digital Art Director within Schwab’s in-house global creative agency, delivering integrated digital and social campaigns across 12 international markets to activate the ‘Own Your Tomorrow’ brand platform. • Led creative development for digital-first campaigns and content, contributing to a 20–28% lift in engagement across owned channels. • Designed and produced the SchwabFilms microsite, increasing traffic by 17% and expanding video storytelling reach. • Created branded experiences for the Charles Schwa

Senior Designer and Lead Art Director for the agency’s largest account (later acquired by 7-Eleven), delivering 360° brand and promotional campaigns across 700+ retail locations. • Led concept creation and art direction for strategy-driven promotional and brand campaigns across TV, social, OOH, digital, print, radio, and experiential channels. • Mentored designers and freelancers to support high-quality execution under tight timelines. • Improved team processes, increasing efficiency by 20%, reducing tur

• Partnered with the media team to translate insights into creative solutions, increasing conversion rates by 3.5% and boosting social engagement by 24%; year-long campaigns contributed to a 5.2% MoM sales lift. • Supported brand work for 7-Eleven, Stripes, NFL Dallas Cowboys, Laredo Taco Company, Lemi Shine, Celis Brewery, and others.

Designer contributing to brand identity, digital assets, and visual systems across a range of client projects within a boutique studio. • Produced ~33% of the studio’s creative output across brand, digital, and print deliverables. • Developed logos, packaging, brand materials, and digital campaigns. • Designed website layouts, infographics, and environmental graphics aligned with client brand strategy. • Supported brand work for Rackspace, Indeed, Guidepoint Global, Bazaarvoice, SC Johnson, 3M, and more

Intern Class of 2013: Collaborated with a diverse team of designers, art directors, copywriters, and producers to create compelling advertising content. Gained insights into the internal structure and roles within an advertising agency, enhancing understanding of the industry. Clients included ConAgra Brands, Newell Rubbermaid, and DeVry University.

Worked closely with designers and developers on web and interactive projects, gaining experience with content management system (CMS) platforms and site maintenance. Supported client communication to ensure alignment and successful delivery.

Oversaw the production of Exit10’s redesigned website and coordinated all print production deliverables.

Managed end-to-end print production and file preparation for student and faculty projects. Ensured high-quality deliverables across diverse media formats–including operation of large-format, photo inkjet, laser color printers, and vinyl cutters. Maintained 87% output accuracy and consistent quality across all formats.

Supported multiple projects across all studio clients, ensuring high-quality deliverables and problem-solving.

Advised clients with orders + design decisions. Prepped screens for design + production.

Through this program, embarked career path in design. Design discovery and explorations such as the infamous Eggbeater Project and Newspaper Typography Abstraction with Suzie Croute. Unlocking and learning the potential in Art x Design.