Arhum Ahmed Khan

• OOH Advertisement: Handle large-scale monthly billboard printing, coordinating with multiple vendors. • TV Commercial: Assist the Marketing Manager in assessing TV media plans and liaising with media agencies. • BTL Advertisement: Manage the branding for third-party retail outlets and K&N’s owned stores, covering signage, vinyl wraps, and other media assets. • 360 Degree Marketing: Oversee a broad spectrum of marketing activities, including TV commercials (TVCs), print media, and out-of-home advertising.

• Brand Portfolio Management • Budgeting: through the help of region wise sales analysis and researches • Planning 360-Degree Marketing: TV, Digital Media, OOH, BTL, Radio, Print Media) on a quarterly basis • Social Media Marketing: Planning content and modes for social media handles • Marketing Agency Coordination • Brand Strategy: Strategizing brand profiles of new and existing brands which depict the brand persona, brand communication, brand’s visual expression, brand substance, and positioning strategy

• Sales Analysis: Conducted sales analysis to develop marketing strategies • Monitoring and Reporting: Prepared visit reports for multiple entities and amusement parks of the company • Partnerships and Alliances: Brand alliances with different companies to create awareness and brand recall.

• Retail Marketing: Assisted the Trade Marketing team with the signage data of 50,000 stores in Karachi. • Event Management: Assisted the team in various events i.e launch of Sprite Lemon and Mint, Launch of Coke Studio etc.