Ariane Marques

Bis 2015, Marketing – Home & Personal Care, Oxiteno
Düsseldorf, Germany

Fähigkeiten und Kenntnisse

Leadership
Management
Mobility
Marketing
Project Management

Werdegang

Berufserfahrung von Ariane Marques

  • Current 3 years and 10 months, since Sep 2022

    Sr Strategic Marketing Manager

    BASF

    Development and implementation of OD and segment specific strategies • Leadership of cross-functional and global team for Sun & HBO segments • Steering the innovation pipeline, process and budget • PMO and commercial lead for digital and green transformation projects (e.g. Palm Alternatives), creating relationship with customers and partners • Evaluation of potential partnerships and M&A candidates • Strategic guidance, coach and mentoring of a master student and a trainee

  • 2 years and 5 months, Apr 2020 - Aug 2022

    Head of Project - Mobility Obsevatory

    SAE Brasil

    Created an unprecedented project to evaluate trends and needs of Human and Urban Mobility in small cities in Brazil • Secured over € 150k of financial sponsorship from automotive companies • Co-founded a tourism start-up, a marketplace for individual guides and agencies, self-learn digital marketing and sales and UX|UI design

  • 2 years and 9 months, Jul 2017 - Mar 2020

    Head Team Automotive - South America

    BASF

    Direct report to VP and support to SA President for Automotive topics • Drove interactions and synergy between BASF automotive divisions, designed and led customer interactions to promote BASF’s automotive solutions • Led complex cross-functional projects with external advisors, including the company in government tax incentive policy

  • 2 years and 1 month, Mar 2015 - Mar 2017

    Marketing Manager - Personal Care

    BASF

    Marketing strategy | Fairs & tradeshow planning | Business development | Trainings and workshops | Product launch

  • 1 year and 5 months, Oct 2013 - Feb 2015

    Marketing – Home & Personal Care

    Oxiteno

    Strategy development | Marketing plan | Business development | Product launch | Go-to-market

  • 3 years and 9 months, Jan 2010 - Sep 2013

    Trainee - Marketing & Business Development

    Solvay

    Market Intelligence for Automotive | Technical Support | Business Development | Distributors Management

Ausbildung von Ariane Marques

  • Current 9 years and 4 months, since Mar 2017

    Impact MBA in Sustainability, Innovation and Leadership

    Tomorrow University of Applied Science

  • 4 years and 6 months, Jan 2007 - Jun 2011

    Chemistry

    Universidade de São Paulo

Sprachen

  • Portuguese

    C2 (Verhandlungssicher / Muttersprachlich)

  • Spanish

    C1 (Fließend)

  • German

    B1-B2 (Gute Kenntnisse)

  • English

    C1 (Fließend)

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